It’s hard to make a junk removal company stand out from the crowd, especially as more and more junk removal companies start using digital marketing to advertise their services.
The first step to advertising your junk removal service is to drive traffic to your website. It’s worthless to have the best website in the world if no one ever visits it.
Many marketing studies have shown that where you end up on search engine results pages dramatically impacts your business. If you want to grow your business, you’ll need to use several different strategies to get potential customers’ eyes on your junk-hauling landing page.
PPC vs. SEO for Your Junk Removal Company?
There are two main ways to get your site on the first page of a Google search: pay-per-click advertising and search engine optimization. Both offer the same results but use fundamentally different strategies to get there.
PPC services, like Google Ads, allow you to pay for a high-ranking spot. You simply put in a bid for a keyword, like “junk removal,” and whenever some searches that term, your ad will come up at the top of the page. However, when someone clicks on the link, you pay Google a certain amount. The cost per click depends on the keyword, your location, and how competitive the junk removal industry in your area is.
On the other hand, SEO puts your website on the first page of a Google search by understanding Google’s algorithm. Factors include making a user-friendly, mobile-friendly site that’s authoritative and easy to navigate.
Which One is Best for Your Junk Removal Business?
Both strategies have the same advantage of driving motivated potential customers to your site. PPC ads tend to be more of a short-term solution since paying for Google Ads can become surprisingly expensive. The other main drawback of PPC is that you’ll stop seeing results the moment you stop paying for the ad.
SEO will continue to put your website at the top of an organic search months after you’ve finished the process. The largest drawback of SEO is that it can take several months to impact your business, during which time you’re spending money for little tangible benefit.
SEO and PPC are both important in any online marketing campaign and synergize incredibly well. Most junk haulers will start with PPC to drive traffic to the site while the SEO team generates organic traffic. Once the SEO strategy shows results, you can phase out Google Ads and rely solely on organic results.
Other Online Marketing Strategies for Junk Removal Companies to Consider
Junk removal companies work in a competitive field. Often, getting more traffic to your site isn’t enough. Junk removal services benefit a lot from branding and having something that sets them apart from the crowd.
As a junk removal company, make sure to have some form of social media account and focus on your image. Consider a social media management strategy where you interact with your customers and show off what makes your company special.
If you’re still unsure what the best option is, get in touch with us at Clicks Geek today. We can help you increase your visibility – from setting up a Google My Business page to using SEO and PPC to take your business to the next level.
Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
