Overview + Why Direct Mail
Why direct mail still works in a digital-first world, where the leverage is, and the psychology that makes a cold letter convert.
A powerful step-by-step blueprint for consultants, business owners, and independent professionals to generate new leads and customers via a sophisticated direct-mail system. Turn this client-generating faucet on whenever you need more clients.
Watch the course intro
A full walk-through of the Direct Mail Academy, taught in the order we actually teach it inside the course. Each module is self-contained video with downloadable resources — no filler, no theory.
Why direct mail still works in a digital-first world, where the leverage is, and the psychology that makes a cold letter convert.
Step-by-step walkthrough of a real direct-mail campaign — list sourcing, letter copy, print, address, send, and track results.
Our vendor rolodex, mailer templates, swipe files, and follow-up scripts. Everything needed to outsource the entire campaign if you want to.
The concrete skills students walk out with. Each one is taught on video, then reinforced with the templates and checklists we use internally every day.
Follow the exact playbook that generates clients predictably and scalably using direct-mail marketing — built and field-tested for service businesses.
Activate the campaign whenever you need more clients. No matter what service you sell, the blueprint scales up or down to match your current capacity.
How to find, source, and build lists of prospects who are actually buyers — already pre-qualified before the mailer ever hits their desk.
You get our proven DM letters and copy — the same templates we have used to generate well into six figures in new client sales.
Leverage third-party vendors to essentially do all of the work for you — sit back while the pros handle print, address, and mail. Our personal vendor list is included.
Get your first mailer out the door in 1-3 days. Real cadence, real measurement, real feedback loops — not theory and not vibes.
Bundled in with Direct Mail Academy at no extra cost.
Our battle-tested direct-mail letters and copy blocks — the exact templates we have used to generate well into six figures in new client sales.
Our personal list of third-party vendors — print, mail, address hygiene — so you can outsource the entire fulfillment and focus on closing the leads that come in.
Direct Mail Academy is taught by Ed Stapleton, Jr., a Google Partner marketing expert who has sold over 1,500 marketing clients and heads up sales and strategic relationships at Clicks Geek.
The common questions we hear before students enroll. If yours isn't here, grab the button and we'll sort it out.
Enroll in CourseLifetime access, every future module update included, no upsells, no gotchas. One price, one course, one direct line to the same playbook we run every day.
Enroll in Course for $197 →We’ll look at your market, competition, and goals, then walk you through what it would realistically take (and cost) to get results.
We’ll review your info and call you shortly with straight answers on cost, what you’d need to invest, and whether this is a good fit. No pitch, no pressure.