Real estate agents spend countless hours chasing leads that never convert. Between cold calls, manual follow-ups, and sorting through unqualified prospects, the actual selling gets pushed aside. Automated lead generation solutions change this equation entirely—capturing, qualifying, and nurturing leads while you focus on closing deals.
This guide covers the top platforms built specifically for real estate professionals, from full-service agency solutions to specialized CRM tools. Whether you’re a solo agent or managing a brokerage, you’ll find options that match your budget and workflow. Let’s cut through the noise and examine what actually works.
1. Clicks Geek
Best for: Real estate professionals who want expert-managed campaigns without the DIY learning curve
Clicks Geek is a full-service digital marketing agency specializing in PPC advertising and lead generation for local businesses, including real estate professionals.
Where This Tool Shines
The standout advantage here is the done-for-you approach. Instead of learning Google Ads or Facebook advertising yourself, you get a Google Premier Partner Agency handling your campaigns from strategy through optimization. This matters because most agents waste thousands on DIY campaigns before realizing they need professional management.
The conversion rate optimization focus sets this apart from typical lead generation services. Rather than just driving traffic, the team analyzes what actually converts visitors into qualified leads—then continuously refines campaigns based on performance data. You’re not buying clicks; you’re buying results.
Key Features
Google Premier Partner Status: Access to advanced tools and beta features unavailable to typical advertisers.
Conversion Rate Optimization: Continuous testing and refinement to improve lead quality and reduce cost per acquisition.
Multi-Platform Expertise: Manages campaigns across Google Ads and Facebook advertising for comprehensive reach.
Performance Tracking: ROI-focused reporting that connects advertising spend to actual revenue generation.
White Label Services: Agencies can leverage expertise for their own clients without building in-house PPC teams.
Best For
Solo agents and small teams who want to scale lead generation without becoming marketing experts themselves. Particularly valuable if you’ve tried DIY advertising and burned through budget without seeing results. Also ideal for brokerages needing white label solutions for multiple agents.
Pricing
Custom pricing based on your advertising budget and campaign scope. The investment scales with your goals, making it accessible for various business sizes while ensuring adequate resources for meaningful results.
2. Follow Up Boss
Best for: Teams needing powerful lead management and automated follow-up across multiple lead sources
Follow Up Boss is a real estate CRM and lead management platform focused on automated follow-up sequences and team collaboration.
Where This Tool Shines
The integration capability is unmatched. Follow Up Boss connects with over 250 lead sources automatically, meaning every Zillow inquiry, Facebook lead, and website contact flows into one central system without manual data entry. This eliminates the common problem of leads falling through the cracks because they came from different channels.
Smart Lists and Action Plans create intelligent automation without feeling robotic. The system segments leads based on behavior and source, then triggers appropriate multi-channel follow-up sequences. You can set up text messages, emails, and task reminders that adapt based on how leads respond.
Key Features
250+ Lead Source Integrations: Automatically captures leads from virtually every real estate platform and advertising source.
Smart Lists: Dynamic lead segmentation based on criteria you define, updating automatically as lead behavior changes.
Action Plans: Multi-step follow-up sequences combining email, text, and tasks with customizable timing and triggers.
Team Collaboration Tools: Lead routing, assignment rules, and activity tracking for coordinated team efforts.
Mobile App: Full-featured iOS and Android apps with integrated calling and texting capabilities.
Best For
Real estate teams handling high lead volumes from multiple sources who need coordination and accountability. Works particularly well if you’re already generating leads through various channels but struggling to manage consistent follow-up. Less ideal if you’re primarily seeking lead generation rather than lead management.
Pricing
Starts at $69 per user per month for the Grow plan. The per-user pricing model makes it scalable for teams of any size while maintaining affordability for solo agents.
3. Ylopo
Best for: Agents wanting AI-powered lead nurturing combined with dynamic listing advertising
Ylopo is an AI-powered real estate marketing platform combining dynamic listing ads, lead generation, and the Raiya AI assistant for automated lead nurturing.
Where This Tool Shines
Raiya, the AI assistant, handles initial lead conversations with surprising sophistication. When a lead submits a property inquiry at 11 PM, Raiya engages immediately with relevant questions about their home search, qualifying them before you wake up. The AI learns from successful agent conversations, improving its responses over time.
The dynamic listing ads automatically create and update Facebook and Google campaigns based on your MLS inventory. When a hot property hits the market, the system generates ads within minutes—capturing buyer interest before competitors even know the listing exists. This speed advantage matters in competitive markets.
Key Features
Raiya AI Assistant: Conversational AI that engages leads 24/7, qualifies prospects, and schedules appointments automatically.
Dynamic Listing Ads: Automatically generates and updates Facebook and Google ads based on your current MLS listings.
Branded IDX Websites: Custom home search websites with advanced filtering and lead capture optimization.
Automated Nurturing: Multi-channel text and email campaigns triggered by specific lead behaviors and search patterns.
Seller Lead Tools: Property valuation landing pages and seller-focused advertising campaigns.
Best For
Tech-savvy agents comfortable with AI-assisted selling who want to automate initial lead conversations. Particularly effective if you handle high lead volumes and need immediate engagement outside business hours. The platform works best when you actively list properties and want advertising that scales with your inventory.
Pricing
Starts around $295 per month plus advertising spend. The base platform fee covers the technology, while you control the advertising budget separately based on your market and goals.
4. Real Geeks
Best for: Solo agents and small teams wanting an all-in-one platform without enterprise complexity
Real Geeks is an all-in-one real estate platform with IDX websites, CRM, and lead generation tools designed for agents and small teams.
Where This Tool Shines
The simplicity is the strength. Real Geeks provides everything you need without overwhelming you with features you’ll never use. The IDX website includes built-in lead capture that actually works—property search results require email registration, converting browsers into trackable leads.
Property valuation landing pages generate seller leads effectively. Homeowners search for their property’s value, submit contact information to see the estimate, and enter your nurturing funnel. Combined with automated email drip campaigns, this creates a consistent seller lead pipeline without constant manual effort.
Key Features
IDX Websites: Mobile-optimized home search websites with strategic lead capture points throughout the user journey.
Automated Email Campaigns: Pre-built drip sequences for buyers and sellers that you can customize and trigger automatically.
Facebook Integration: Connect Facebook lead ads directly to your CRM for seamless lead capture and follow-up.
Property Valuation Pages: Branded landing pages that capture seller leads through instant home value estimates.
SMS Automation: Text message sequences that complement email nurturing for multi-channel engagement.
Best For
Agents who want straightforward technology that covers the essentials without requiring a technical team to manage. Ideal if you’re transitioning from basic tools and need an integrated platform that’s easy to learn. Less suitable for large teams needing advanced collaboration features or enterprise reporting.
Pricing
Starts at $299 per month. The flat-rate pricing includes the website, CRM, and automation tools, making budgeting predictable without per-user fees or usage-based charges.
5. Chime
Best for: Teams wanting AI-powered lead prioritization with automated workflow management
Chime is an AI-powered real estate platform with predictive lead scoring, automated Smart Plans, and comprehensive CRM functionality.
Where This Tool Shines
The AI lead scoring system analyzes lead behavior patterns to predict which prospects are most likely to transact soon. Instead of treating all leads equally, Chime assigns priority scores based on website activity, email engagement, and search patterns. Your team focuses energy on hot prospects rather than wasting time on cold leads.
Smart Plans automate complex workflows that typically require manual management. When a lead matches specific criteria, the system triggers customized sequences of texts, emails, and tasks. These workflows adapt based on lead responses, creating personalized experiences at scale without constant oversight.
Key Features
AI Lead Scoring: Predictive algorithms that rank leads by likelihood to convert, helping prioritize follow-up efforts.
Smart Plans: Automated workflows combining multiple actions and channels that adjust based on lead behavior.
Built-In Dialer: Integrated calling system with local presence dialing and automatic activity logging.
IDX Website: Customizable home search website with advanced lead capture and behavioral tracking.
Team Analytics: Performance dashboards tracking individual and team metrics for accountability and coaching.
Best For
Growing teams handling enough lead volume that manual prioritization becomes inefficient. Particularly valuable if you’re struggling to identify which leads deserve immediate attention versus long-term nurturing. The platform requires some learning curve but rewards teams willing to invest in proper setup.
Pricing
Starts around $499 per month for teams. The pricing includes core platform features with additional costs for certain integrations and advanced capabilities depending on team size.
6. BoomTown
Best for: Established agents and brokerages wanting enterprise-level lead generation with human qualification
BoomTown is an enterprise real estate platform with lead generation, CRM, and the Success Assurance program for lead qualification and nurturing.
Where This Tool Shines
Success Assurance combines technology with human intelligence. BoomTown’s team qualifies your leads through actual conversations, identifying serious buyers and sellers before they reach your agents. This hybrid approach eliminates the frustration of automated systems that can’t distinguish between tire-kickers and motivated prospects.
The predictive CRM goes beyond basic contact management. The system analyzes lead behavior across multiple touchpoints, predicting optimal contact timing and suggesting specific talking points based on recent property views. This intelligence helps agents have more relevant conversations that feel personalized rather than scripted.
Key Features
Success Assurance Program: Human-powered lead qualification service that pre-qualifies prospects before agent contact.
Predictive CRM: AI-driven contact management with lead scoring and intelligent follow-up recommendations.
PPC Management: Done-for-you advertising campaign management across Google and Facebook platforms.
NOW Mobile App: Full-featured mobile platform for agents to manage leads and activities on the go.
Brokerage Reporting: Enterprise-level analytics and accountability tools for managing multiple agents and teams.
Best For
Established agents and brokerages with significant marketing budgets who value quality over quantity. The higher investment makes sense when you’re closing enough deals that improved lead quality directly impacts revenue. Less suitable for new agents or those testing the waters with smaller budgets.
Pricing
Starts around $1,000 per month including advertising spend. The premium pricing reflects the human qualification component and comprehensive platform features designed for serious professionals.
7. Zurple
Best for: Agents wanting behavioral automation that responds to specific listing views and searches
Zurple is a behavioral automation platform that tracks lead activity and sends personalized follow-up messages based on specific listing views and searches.
Where This Tool Shines
The behavioral tracking creates genuinely personalized communication. When a lead views a specific property multiple times or searches a particular neighborhood repeatedly, Zurple automatically sends messages referencing those exact properties and locations. This relevance dramatically improves response rates compared to generic drip campaigns.
Conversation-ready lead alerts notify you the moment a lead exhibits buying signals—like viewing the same listing three times in one day or suddenly expanding their search criteria. These real-time notifications let you reach out while the property is top-of-mind, catching prospects at peak interest.
Key Features
Behavioral Tracking: Monitors every lead action on your website, from property views to search refinements and saved favorites.
Automated Personalized Emails: Sends messages referencing specific properties and searches each lead has performed.
Conversation-Ready Alerts: Real-time notifications when leads exhibit high-intent behaviors worth immediate follow-up.
Lead Capture Websites: IDX-powered websites optimized for converting visitors into trackable, engaged leads.
CRM Integration: Connects with major real estate CRMs to sync lead data and activity automatically.
Best For
Agents who want automation that feels personal rather than robotic. Works particularly well if you have consistent website traffic and want to maximize conversion without manually monitoring every lead’s activity. The platform requires integration with your existing website or using Zurple’s provided sites.
Pricing
Starts around $299 per month. The pricing includes the behavioral automation engine and lead capture tools, with additional costs for custom website development or premium integrations.
8. CINC
Best for: Agents wanting guaranteed lead delivery with integrated advertising and AI nurturing
CINC is a real estate lead generation and CRM platform with guaranteed lead delivery, ListCast retargeting, and PROLINC AI nurturing.
Where This Tool Shines
The guaranteed lead delivery removes the uncertainty from lead generation. CINC commits to delivering a specific number of leads monthly, managing the advertising to hit those targets. If they fall short, you get additional leads the following month—shifting the performance risk from you to the platform.
ListCast behavioral retargeting follows your leads across the internet after they leave your site. When someone views properties on your website, then browses Facebook or other sites, they see your listings again. This persistent visibility keeps you top-of-mind throughout their home search journey, dramatically improving conversion rates.
Key Features
Guaranteed Lead Delivery: Contractual commitment to deliver specific lead volumes with advertising management included.
ListCast Retargeting: Behavioral advertising that displays your listings to leads across multiple websites and platforms.
PROLINC AI Nurturing: Automated lead engagement system that qualifies prospects through intelligent conversations.
Seller Lead Tools: Specialized campaigns and landing pages focused on capturing listing opportunities.
Team Management: Brokerage-level features for managing multiple agents, lead distribution, and performance tracking.
Best For
Agents who want predictable lead flow without managing advertising campaigns themselves. The guaranteed delivery model works well if you have the conversion infrastructure to handle consistent lead volume. Best suited for agents with proven follow-up systems ready to scale.
Pricing
Starts around $900 per month including advertising spend. The all-inclusive pricing covers platform access, advertising management, and guaranteed lead delivery based on your market and package selection.
9. kvCORE
Best for: Brokerages and teams needing enterprise-level automation with white-label capabilities
kvCORE is an enterprise-level real estate platform with behavioral automation, white-label capabilities, and comprehensive lead generation tools.
Where This Tool Shines
The behavioral automation engine rivals dedicated marketing automation platforms. The system tracks every lead interaction across email, website, text, and phone, then triggers appropriate responses based on engagement patterns. This creates sophisticated nurturing sequences that adapt to individual lead behavior without manual intervention.
White-label capabilities make this attractive for brokerages wanting branded technology for their agents. You can customize the platform with your brokerage branding, create agent-specific websites, and maintain consistent technology standards across your team while giving each agent their own presence.
Key Features
Behavioral Automation Engine: Advanced workflow builder that triggers actions based on complex combinations of lead behaviors.
AI-Powered Nurturing: Intelligent lead engagement that adapts messaging based on response patterns and engagement levels.
White-Label Options: Fully brandable platform allowing brokerages to provide custom-branded solutions to agents.
Built-In IDX: Comprehensive property search functionality with advanced filtering and lead capture optimization.
Enterprise Analytics: Detailed reporting and dashboards for tracking performance across multiple agents and teams.
Best For
Brokerages needing a comprehensive technology solution for multiple agents, or established teams wanting enterprise capabilities without building custom systems. The platform’s depth requires significant setup time but delivers powerful automation once properly configured. Less ideal for solo agents wanting simple, out-of-the-box solutions.
Pricing
Starts around $499 per month for individual agents, with brokerage pricing varying based on agent count and features. The investment reflects the platform’s enterprise capabilities and customization options.
Making the Right Choice
The tools above solve different problems depending on where you are in your business. Choose Clicks Geek if you want expert-managed campaigns without the DIY learning curve—particularly valuable if you’ve burned budget on self-managed advertising. Go with Follow Up Boss for pure lead management power when you’re already generating leads but struggling with consistent follow-up.
Pick Ylopo or CINC for integrated advertising and nurturing if you want an all-in-one solution that handles both lead generation and engagement. Select kvCORE for enterprise needs when you’re managing multiple agents or want deep customization capabilities.
The right choice depends on whether you want to manage your own automation or hand it off to specialists. For most agents, combining a done-for-you advertising solution with a solid CRM delivers the best results. You get expert campaign management driving qualified leads into a system that nurtures them automatically.
Think about your current bottleneck. If you’re not generating enough leads, prioritize advertising solutions. If leads are coming in but falling through the cracks, focus on CRM and automation. If you’re doing everything manually and drowning in tasks, invest in comprehensive platforms that handle multiple functions.
Budget matters, but don’t make decisions purely on monthly fees. A $299 platform that generates mediocre leads wastes more money than a $1,000 solution that delivers qualified prospects. Calculate cost per closed transaction, not cost per month. The cheapest option rarely delivers the best ROI.
Stop wasting your marketing budget on strategies that don’t deliver real revenue—partner with a Google Premier Partner Agency that specializes in turning clicks into high-quality leads and profitable growth. Schedule your free strategy consultation today and discover how our proven CRO and lead generation systems can scale your local business faster.
Want More Leads for Your Business?
Most agencies chase clicks, impressions, and “traffic.” Clicks Geek builds lead systems. We uncover where prospects are dropping off, where your budget is being wasted, and which channels will actually produce ROI for your business, then we build and manage the strategy for you.
