Google Ads For Roofing

Clicks Geek is a U.S.-Based Google Ads agency focused on increasing sales and leads for roofing companies. We do this by driving quality traffic and delivering a superior landing page experience.

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“Ed has invested thousands of painstaking hours into understanding the nuances of sales and marketing so his customers can prosper. He’s a true professional in every sense of the word and someone I look to when I need advice.”

Brian Norgard

Brian Norgard

VP @ Tinder Inc.
Google Ads Case Study - Roofing Company PPC Ads
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Generating More Fencing Clients For Your Business

The roofing industry is tough, so roofing contractors need to stay ahead of competitors in the fight for customers.

A Google Ads campaign is a solid strategy to raise your company’s profile. You don’t need to be a large roofing business to run a campaign that will attract attention in your service area. Many small, local roofers businesses use Google Ads very effectively to attract clients.

Follow the advice below to begin crafting an effective Google Ads-based roofing campaign.

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With the right strategy, Google Ads allows roofing companies to connect in real-time with prospective clients looking for their services. You only pay when people click on your ad, which can direct visitors to your site or landing page, where you can encourage them to set up a consultation or generate a call to visit your site.

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Ed’s advice, information, and techniques have helped my business not only STAY OPEN these last few years, but GROW with consistency.

Joseph Hughes

Joseph Hughes

CEO @ Contractor Dynamics

Take your business to the next level with a PPC agency that actually delivers.

What Are Pay-Per-Click Google Ads?

PPC Ads Google Click

You’re probably already familiar with Google Ads, previously known as Google AdWords. This system works well to promote roofing companies by ranking their websites high on Google Search returns when someone uses the search engine to look for a contractor near them.

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Pay-per-click advertising, or PPC, means advertisers only pay when searchers follow by clicking on the ad link to your business’s website. In addition to only paying for the clicks when potential customers view your page, PPC allows you to calculate the cost-per-click so you can better manage your ad budget.

If your company generates a lot of roofing leads through Google Ads, you can reduce your advertising to save money while you catch up on all the new contracts and focus on high-quality leads. This prevents you from paying for Google Ads when your company is at capacity.

Likewise, you can slow down if your ads are directing people to your website, but the leads aren’t panning out. That might indicate the need to tweak your campaign before you waste marketing dollars on ineffective ads. The key to a successful campaign is to select your keywords carefully.

Google Ads Case Study - Roofing Google Ads PPC
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The guys at Clicks Geek are SEM experts and some of the most knowledgeable marketers on the planet. They are obviously well studied and I often wonder from where and how long it took them to learn all this stuff. They’re leap years ahead of the competition and can make any industry profitable with their techniques, not just the software industry. They are legitimate and honest and I recommend him highly.

David Greek

David Greek

CEO @ HipaaCompliance.org

What Keywords Should My Roofing Company Use?

To best reach your target audience, your Google Ads must:

Roofers provide a range of services. Does your business perform roof replacement? What about commercial roofing? A prospective client may Google these specific search terms. Covering all your bases is one of the most important things you can do to make sure your campaign is a success.

At the same time, you don’t want to waste money on keywords that will not generate leads for your business. For example, if you specialize in roof repair only, you may want to exclude terms like “new roof,” “roof builders,” or phrases that point to other types of roofing services you don’t provide. That lets you focus your ad campaign on roofing services your team can handle.

If your roofing firm is located in a specific city, but you perform work in a larger region, make sure to target people looking for roofers in all the areas (cities, towns, and counties) where you provide service. This will keep your team first in search results wherever prospective clients are looking for roofers.

Once searchers click on one of your roofing Google Ads, you need to ensure that they arrive at the appropriate page on your website.

One-size-fits-all approaches are no longer applicable in today’s marketing world. That’s why premiere AdWords management agencies are able to offer you custom landing pages for a personalized experience.

Find Out If Your Territory Is Still Available.

See what our happy clients have to say.

Roofing Company Google PPC Ads

We’re A Google Partner Agency

As a Google Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.

What’s a Landing Page?

Landing pages are the places searchers arrive when they click on one of your roofing Google Ads. Some roofing contractors are tempted to send searchers to their home page, but you’re likely to have more success if you send leads to pages that have information referenced in the Google Ad.

For example, one of your ad campaigns might target prospective clients looking for “budget roofing companies.” Your Google ads might direct them to the page on your site where you explain any discounts you’re offering.

In addition to describing your roofers’ services, remember to include your phone number or a “contact us” box so that visitors don’t have to click around your site hunting for information.

This is also a good time to spot-check your site. It would be a shame to invest in Google Ads campaigns only to lose potential customers because your web site is clunky or out-of-date.

A qualified marketing team can help and show you how to perform SEO to optimize your brand coming up high in search results. SEO ensures that searchers will find your roofers website whether you’re running a roofing Google Ads campaign or not.

What Kind of Conversion Rates Can I Expect?

Conversion rates vary wildly from one roofing contractor to another. Roofers who don’t know their way around Google Ads may only have conversion rates around five to 12 percent. On the other hand, well-run roofing PPC campaigns can have a conversion rate that’s up to eight times higher.

Another number to think about is your Google Ads Quality Score. The platform assigns a value based on how likely your ad is to be relevant to the person making a search. So if your roofing firm serves a searchers’ area and performs the precise kind of roofing help being sought, your text advertisement may appear above that of your competitors in the Google search results. Even if other roofers paid more, a better ad can rank higher if it’s more likely to be helpful.

Find Out If Your Territory Is Still Available.

Advanced Tracking

Tracking through analytics is an essential part of succeeding in your Google Ads campaign.

We’ll track the results from your ads campaign diligently and use them to measure the effectiveness of your campaigns. We’ll set up call tracking and contact form tracking down to the keyword level to enable us to optimize your campaigns and drive more inbound leads.

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The Bottom Line

We offer unrivaled expertise and have a reputation for providing wildly successful results for our clients.

If you’re in the fencing industry, make the most of your marketing dollars. Contact us at Clicks Geek today to get started with Google Ads or to have our team analyze your current campaign. Have any questions? Our friendly team is always happy to answer them and offer guidance to implement the right fencing contractor marketing strategy.

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Is Hiring a Marketing Agency a Good Investment?

Creating and managing roofing Google Ads are not always easy, and many roofers struggle to run effective campaigns. If you own a roofing business that has tried advertising campaigns without success, or if you’re new on the roofing scene, you may consider hiring professionals.

Marketing agencies can perform keyword research and help you design PPC campaigns with a higher click-through rate. While it’s an additional expense for your business, hiring an advertising team may offer a good return on your investment. A smart marketer can improve your cost-per-click, which means that you’ll be spending your advertising budget more efficiently because Google users who click on your ads will be more likely to contract with you.

Marketing professionals can also help improve your site’s SEO, advise you on social media accounts, and manage Facebook or Bing ads or a campaign on another search engine.

Beware of deceptive marketing firms that inflate their numbers. You may need to do some research, but an effective, experienced professional can help you attract more customers, boost your SEO, and help with other aspects of digital marketing. If you’ve struggled with advertising in the past, it may be a good time to look for a hand.

Client Testimonial Praise

Steven Cortez


Ed's a great dude! PPC expert all the way. I've had a couple phone calls with him. Very helpful and down to earth.

Max Reznich


I have Robert Salvatore saved in my phone as "PPC Whisperer" for a reason. The man can do things with a Google Ads campaign that I've never seen before. Thanks again brother.

Daniel Kichen


These guys are so awesome that even if they can't help you they will refer you to somebody who can. That doesn't happen often, good people.

Jeremy Bolton


Just wanted to give Ed Stapleton at Clicks Geek a recommendation if any of you guys are looking to outsource your google ads campaigns. Double my clients conversions within a month and now have a VERY happy client! Thanks Ed...

Jacob Kettner


Quick shout-out to Robert Salvatore over at Clicks Geek. I was on a call with Mark Luckenbaugh yesterday bitching about a Google Ads campaign that wasn't converting well, and he suggested I talk to Robert. I hit him up yesterday in the afternoon, and by 8:30AM this morning he'd done a complete audit of the campaign and laid out actionable steps for me to take to improve both CTR and costs as well as how I'm tracking, and the way I'm targeting keywords.  I can honestly say I learned more about Google Ads from his audit than I did from the last Google Ads course I took.

Brant Scheifler


Quick tip of the hat to Ed and Robert on the PPC front. I sent them a PPC campaign a couple months back for one of my local clients. Theya re killing it both on CPC and CPL. I honestly hate managing PPC, and even though Rob would attest to me knowing more about Google Ads than him (actually not really he would never say that nor is it true), I prefer to not have to look at PPC campaigns whenever possible. So, just wanted to say that if you need a good PPC resource that's hand off I would check out these guys! Hope this helps someone that may be fed up with managing Google Ads or looking for a good source.

Take your business to the next level with a marketing agency that actually delivers.

Clicks Geek is a U.S. Based marketing agency focused on positive-ROI customer acquisition. If you want to grow your brand through digital marketing, let’s talk!

Based in Pennsylvania, USA

As a Google Premier Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
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