Since Google’s ads are shown on more than two million publisher websites per day, you can easily imagine how far that goes to bring the search engine giant billions of dollars in revenue. As a business that uses Google’s services though, you may have been disappointed with the poor conversion rates and may even wondered how to optimize your Adwords display campaigns so you make the most of your marketing budget. Well, the good news is that there are quite a few ways to do that annnnnddddd we’re going to explain that to you below.

1. Test Test Test

There’s a wide variety of campaign options that Google offers in order to help businesses increase their conversion rates and that is why you need to test until you can find the one that works best for you. These options can display demographic info, preferences, they target users’ interests, keywords and many more. On top of that, the GDN also offers the opportunity to engage with your audience even more through platforms such as YouTube, TrueView and Gmail. With so many options that you can use, it’s all about testing all of them and seeing which one works best for your needs.

2. Start layering

By layering targeting methods you can easily create well tailored display segments for precisely targeted ad copy. It’s a great method that you can easily use in order to boost ROI by improving your conversion rates.