Google Ads For Paving Companies
Clicks Geek is a U.S.-Based Google Ads agency focused on increasing sales and leads for paving companies. We do this by driving quality traffic and delivering a superior landing page experience.
“Ed has invested thousands of painstaking hours into understanding the nuances of sales and marketing so his customers can prosper. He’s a true professional in every sense of the word and someone I look to when I need advice.”
Generating More Paving Clients For Your Business
Every paving company desires to have people calling to request for their services, enabling them to meet their revenue goals. While traditional marketing methods such as yellow pages, flyers, and radio ads are common, they are somewhat limited.
When relying on such methods, it would be difficult for your paving company to get a steady flow of potential customers walking through your door. This is where Google Ads comes in. The pay-per-click advertising platform allows you to reach the exact kind of customer you are targeting.
With the right strategy, Google Ads allows paving companies to connect in real-time with prospective clients looking for their services. You only pay when people click on your ad, which can direct visitors to your site or landing page, where you can encourage them to set up a consultation or generate a call to visit your site.
Ed’s advice, information, and techniques have helped my business not only STAY OPEN these last few years, but GROW with consistency.
Take your business to the next level with a PPC agency that actually delivers.
Benefits of Using Google Ads
Advertising on Google Ads allows you to enjoy benefits that most of the other marketing methods lack. Some of these benefits include:
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Immediate Results
It will take you longer to produce marketing campaigns when dealing with traditional mediums such as print and radio. Furthermore, it will take even longer before seeing the results of your marketing efforts. With AdWords, creating a campaign can be done quickly, with results coming shortly after launching it.
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Measurable Results
Determining how effective a traditional advertising campaign is can be challenging. AdWords, however, gives you access to analytical data that makes it possible for you to gauge how successful your campaign is.
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Effective Use of Your Budget
You retain full control over your budget with Google Ads, allowing you to set limits on how much you are willing to spend on a daily or monthly basis. This enables you to effectively use your budget, keep your expenses under control, and further maximize your returns.
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Target Your Desired Demographic
Thanks to AdWords, you are no longer marketing blind. This is because you have the ability to determine the demographic toward which you want to direct your campaign. These and so many more advantages have quickly made Google Ads one of the most useful marketing tools for paving business owners. To enjoy these benefits, however, you have to ensure that your AdWords campaign is properly managed.
The guys at Clicks Geek are SEM experts and some of the most knowledgeable marketers on the planet. They are obviously well studied and I often wonder from where and how long it took them to learn all this stuff. They’re leap years ahead of the competition and can make any industry profitable with their techniques, not just the software industry. They are legitimate and honest and I recommend him highly.
PAVING COMPANY ADS
Making Google Ads Work for Your Paving Business
With traditional marketing methods, you are mostly relying on someone who needs your paving services coming across your ad. These forms of marketing are mostly based on chance and a whole lot of luck. With Google Ads, however, you are marketing your services to people in your area who are already searching for them.
If you implement and manage it the right way, the platform presents an excellent opportunity, allowing your company access to many people who use Google as their main search engine for everything they need, including paving services.
Setting Up Your AdWords Campaign
The first step toward capitalizing on Google Ads is setting up your campaign. When doing so, one of the main things to focus on is your campaign’s keywords. These are the words or phrases a user will use when searching for the paving service they need. The more specific the keywords you choose to relate your marketing campaign to, the more efficient your results will be.
Pay Attention to Negative Keywords As Well
Relevancy should be at the top of your mind when setting up your campaign. Ideally, you only want your paving business’ ad to show up in relevant searches. The problem with that is that the keywords you sometimes choose could have multiple meanings and uses.
If someone were to search for a particular keyword even when not in need of your services, you would still have to pay if that user were to click on your ad. This is where negative keywords come in handy. Setting up negative keywords for your Google Ads campaign ensures that your advertisements only appear in relevant search results. This helps to ensure that the investment you are putting in will facilitate the best possible success.
Client Testimonial Praise
Steven Cortez
Ed's a great dude! PPC expert all the way. I've had a couple phone calls with him. Very helpful and down to earth.
Max Reznich
I have Robert Salvatore saved in my phone as "PPC Whisperer" for a reason. The man can do things with a Google Ads campaign that I've never seen before. Thanks again brother.
Daniel Kichen
These guys are so awesome that even if they can't help you they will refer you to somebody who can. That doesn't happen often, good people.
Jeremy Bolton
Just wanted to give Ed Stapleton at Clicks Geek a recommendation if any of you guys are looking to outsource your google ads campaigns. Double my clients conversions within a month and now have a VERY happy client! Thanks Ed...
Jacob Kettner
Quick shout-out to Robert Salvatore over at Clicks Geek. I was on a call with Mark Luckenbaugh yesterday bitching about a Google Ads campaign that wasn't converting well, and he suggested I talk to Robert. I hit him up yesterday in the afternoon, and by 8:30AM this morning he'd done a complete audit of the campaign and laid out actionable steps for me to take to improve both CTR and costs as well as how I'm tracking, and the way I'm targeting keywords. I can honestly say I learned more about Google Ads from his audit than I did from the last Google Ads course I took.
Brant Scheifler
Quick tip of the hat to Ed and Robert on the PPC front. I sent them a PPC campaign a couple months back for one of my local clients. Theya re killing it both on CPC and CPL. I honestly hate managing PPC, and even though Rob would attest to me knowing more about Google Ads than him (actually not really he would never say that nor is it true), I prefer to not have to look at PPC campaigns whenever possible. So, just wanted to say that if you need a good PPC resource that's hand off I would check out these guys! Hope this helps someone that may be fed up with managing Google Ads or looking for a good source.
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We’re A Google Partner Agency
As a Google Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
Hassle-Free AdWords Management
There is much more that goes into making your campaign an efficient one. Besides that, it will also need constant monitoring and optimization so you can meet your marketing targets.
All this can be daunting to any business owner, often requiring them to redirect the time and effort they would have spent running their business toward managing the campaign. Fortunately, there is the option of outsourcing the management of a Google Ads campaign.
The agency you hire to manage your AdWords marketing will provide you with a wide array of services, enabling you to attain an effective campaign without having to redirect resources from other areas of your paving company. Some of these services include:
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Creating Ad Copy
The agency will be able to create standout advertisements in line with your company’s tone. They will be sure to implement responsive texts that enable your ads to take up as much space on search engine results pages as needed. They will also test ad performance regularly, make changes, add variations, and address low-performing ads.
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Developing Landing Pages
A landing page is the site your ads will redirect potential customers to, and is where conversion happens. The management agency you hire will analyze your landing page performance, gauging its conversion rate.
<br.They will then make suggestions to improve your page’s conversion rate, making your campaign more optimized. The higher the optimization, the more you will get out of the traffic you manage to direct to your site. -
Conversion Tracking
With landing page development and optimization comes conversion tracking. Tracking your conversion rates allows you to know how many people are engaging with your ads and your website. It would be difficult to gauge the success of your campaign without this information.
The Google Ads management agency will correctly implement conversion tracking features within your campaign, giving them the tools they would need to perform accurate and timely optimizations geared toward improving your campaign’s overall performance. -
Conversion Tracking
With landing page development and optimization comes conversion tracking. Tracking your conversion rates allows you to know how many people are engaging with your ads and your website. It would be difficult to gauge the success of your campaign without this information.
The Google Ads management agency will correctly implement conversion tracking features within your campaign, giving them the tools they would need to perform accurate and timely optimizations geared toward improving your campaign’s overall performance. -
Auditing Your AdWords Campaign
Your AdWords campaign contains several overlapping parts such as ads, ad groups, and keywords that all need to be monitored. A complete Google Ads campaign audit will uncover any underperforming components, enabling them to suggest improvements that will boost performance and provide you with a greater return on investment.
.An AdWords management agency will provide you with these and more services, working closely with you to ensure that your marketing goals are met with every Google Ads campaign.
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Advanced Tracking
Tracking through analytics is an essential part of succeeding in your Google Ads campaign.
We’ll track the results from your ads campaign diligently and use them to measure the effectiveness of your campaigns. We’ll set up call tracking and contact form tracking down to the keyword level to enable us to optimize your campaigns and drive more inbound leads.
The Bottom Line
We offer unrivaled expertise and have a reputation for providing wildly successful results for our clients.
If you’re in the paving industry, make the most of your marketing dollars. Contact us at Clicks Geek today to get started with Google Ads or to have our team analyze your current campaign. Have any questions? Our friendly team is always happy to answer them and offer guidance to implement the right paving contractor marketing strategy.
