Google Ads For Orthopedics
Clicks Geek is a U.S.-Based Google Ads agency focused on increasing sales and leads for doctors and physicians. We do this by driving quality traffic and delivering a superior landing page experience.
“Ed has invested thousands of painstaking hours into understanding the nuances of sales and marketing so his customers can prosper. He’s a true professional in every sense of the word and someone I look to when I need advice.”
How do you look for new orthopedic patients?
Since the invention of marketing, people have been paying for ads. The marketing landscape has changed tremendously, allowing services to become very targeted, which has brought some incredible results.
In a competitive healthcare field like orthopedic surgery, online visibility is critical. If you want to attract new patients to your practice, you need a solid orthopedic surgery marketing plan.
Without a digital advertising campaign, your orthopedic practice will have to rely on SEO or inconsistent referral sources to improve, which usually takes a while. If you need a quick boost to your revenue, pay-per-click advertising can help you grow your practice fast.
Ed’s advice, information, and techniques have helped my business not only STAY OPEN these last few years, but GROW with consistency.
Take your business to the next level with a PPC agency that actually delivers.
Why You Need the Internet for Orthopedic Marketing
If you’re new to online medical marketing, you may be wondering why a Google Ads strategic marketing plan is critical to orthopedic surgeons, doctors, or a similar medical clinic or practice. The answer is simple: Google’s pay-per-click (PPC) system will put your website and medical business brand at the top of the SERPs (search engine result pages).
In doing so, this extremely effective orthopedic surgery marketing system will enable you to target prospective patients and help them find your practice online so they can learn more about your clinic before they call for an appointment and commit to your services. It’s one of the many ways to target and market to the right patients and stay ahead of the competition.
The keyword “orthopedics” gets more than 70,000 searches in one month, which gives you an idea of the number of people looking for content related to your practice and services every month.
It’s easy to assume that many people ignore PPC ads and focus instead on organic (i.e., non-paid) search results, but the high number of clicks on paid advertisements proves that this is not the case.
Clicking on sponsored results leads to websites that match search queries just as often as non-sponsored links because Google will only show advertisements if they’re tailored to the relevant keywords the searcher has entered. If a patient needs orthopedic surgery, PPC offers an easy way to find orthopedic surgeons. If the first result is an ad, the searcher is likely to click it.
Landing a good position on SERPs is more than just a question of budget. You will need a solid marketing strategy to ensure the advertisement’s quality and to optimize your website pages professionally–especially your critical landing page site.
Google analyzes the relevance of your keywords to your business. With the right PPC strategic marketing plan management, you can quickly achieve high rankings on Google SERPs and target the right patient to your website, even on a small budget.
At Clicks Geek, our service specializes in marketing medical and surgery practices using Google Ads, so we are among the top companies available to help you. Please contact us to find out more.
The guys at Clicks Geek are SEM experts and some of the most knowledgeable marketers on the planet. They are obviously well studied and I often wonder from where and how long it took them to learn all this stuff. They’re leap years ahead of the competition and can make any industry profitable with their techniques, not just the software industry. They are legitimate and honest and I recommend him highly.
ORTHOPEDIC DOCTOR ADS
What is Pay-Per-Click Advertising?
Pay-per-click advertising, or PPC, is one of the best advertising models to market your orthopedic firm’s website to prospective patients on search engines like Google and Bing or social media sites such as Facebook.
Google Ads (formerly Google Adwords) is the most popular PPC platform for orthopedic marketing. It allows you to place ads that will show up in search results when a prospective patient enters keywords and phrases (which you will specify, such as “knee physician,” “orthopedic surgeon,” or “back doctor”). This system allows you to reach potential patients in a way never before possible.
Unlike SEO marketing, which is organic (that is, unpaid), PPC advertising works on a bidding system through which you choose how much you’ll pay your advertising platform every time someone clicks your ad. The significant benefit of paid ads is that you control the pricing and monthly budget. You’re only charged when people click on the ad (which leads them to visit your website), so you won’t have to pay for merely displaying your ads to web users who aren’t interested in your practice.
This is where our budget and bid management services at Clicks Geek come in. Bid management means that we take care of keyword bidding for you, and we also make sure your ad copy is relevant and highly-converting. This guarantees that you’ll get the most out of your marketing campaign.
Client Testimonial Praise
Ed's a great dude! PPC expert all the way. I've had a couple phone calls with him. Very helpful and down to earth.
I have Robert Salvatore saved in my phone as "PPC Whisperer" for a reason. The man can do things with a Google Ads campaign that I've never seen before. Thanks again brother.
These guys are so awesome that even if they can't help you they will refer you to somebody who can. That doesn't happen often, good people.
Just wanted to give Ed Stapleton at Clicks Geek a recommendation if any of you guys are looking to outsource your google ads campaigns. Double my clients conversions within a month and now have a VERY happy client! Thanks Ed...
Quick shout-out to Robert Salvatore over at Clicks Geek. I was on a call with Mark Luckenbaugh yesterday bitching about a Google Ads campaign that wasn't converting well, and he suggested I talk to Robert. I hit him up yesterday in the afternoon, and by 8:30AM this morning he'd done a complete audit of the campaign and laid out actionable steps for me to take to improve both CTR and costs as well as how I'm tracking, and the way I'm targeting keywords. I can honestly say I learned more about Google Ads from his audit than I did from the last Google Ads course I took.
Quick tip of the hat to Ed and Robert on the PPC front. I sent them a PPC campaign a couple months back for one of my local clients. Theya re killing it both on CPC and CPL. I honestly hate managing PPC, and even though Rob would attest to me knowing more about Google Ads than him (actually not really he would never say that nor is it true), I prefer to not have to look at PPC campaigns whenever possible. So, just wanted to say that if you need a good PPC resource that's hand off I would check out these guys! Hope this helps someone that may be fed up with managing Google Ads or looking for a good source.
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We’re A Google Partner Agency
As a Google Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
What to Expect from Working with Us?
From the initial consultation, we’ll discuss your goals, top competitors, and target audience. We’ll then roll out a custom marketing strategy unique to your orthopedic practice. Work starts right after agreeing on goals. Whether you’re building a new healthcare initiative or optimizing an existing one, you can count on us to market your brand.
Our reports give you some real analytic data on the performance of your campaigns. Our staff members will send you detailed reports every week. We’ll compare results and continuously monitor and optimize your keywords to make sure your ads remain relevant.
Ad Copy Creation and Testing
Our experts will put your PPC ad campaigns together with professional ad content and an optimized selection of keywords. We have the experience and know-how for the success of your company. You don’t have to invest your time writing ads and researching keywords when we can do it for you. When users seek solutions to an orthopedic problem, your ad and website copy will provide the answers they need, allowing them access to your unique selling proposition.
Landing Page, Contact Form, and Call Tracking
Proper tracking is an essential part of running a successful PPC strategic marketing plan. The right data will help you adjust your site. At Clicks Geek, we’ll handle that for you. When prospects click through to your landing page, we will make sure the page is visually appealing and information-rich, with images, videos, and written content to assure them that you are the right physician for their needs.
A contact form will ask them to leave their contact data such as name, phone number, email address so your staff can follow up and call back their phone number to see about arranging a consultation for service at your medical center.
We’ll set up contact-form and conversion tracking as a service to better understand how your marketing plan is driving those calls. The information can even show which keywords effectively help you make your placements even more cost-effective at driving new calls, conversions, and leads to your company.
Tracking through analytics is an essential part of succeeding in your Google Ads campaign.
We’ll track the results from your ads campaign diligently and use them to measure the effectiveness of your campaigns. We’ll set up call tracking and contact form tracking down to the keyword level to enable us to optimize your campaigns and drive more inbound leads.
The Bottom Line
We offer unrivaled expertise and have a reputation for providing wildly successful results for our clients.
If you’re in the orthopedic industry, make the most of your marketing dollars. Contact us at Clicks Geek today to get started with Google Ads or to have our team analyze your current campaign. Have any questions? Our friendly team is always happy to answer them and offer guidance to implement the right orthopedic doctor marketing strategy.
Ready to Reach More Patients Online?
Today, online marketing is the best way to reach a patient who needs your healthcare services – and Google Ads offers a great way to stand out from the competition. If you’re ready to leverage PPC advertising or need help sprucing up your current healthcare marketing plan, our team at Clicks Geek can help.
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Google Ads Experts
We have the resources and expertise to create a custom Google Ads strategy for your practice, and we’ll work with you to improve your conversion rates for the best possible results. Contact us today for more information about how we can help you make the most of your digital marketing strategies.
Google Ads need to be relevant, constantly tweaked, and continuously monitored for cost-effectiveness. Profitable PPC campaigns require plenty of time to set up and manage. You must regularly adjust your ads and website to optimize for quality scores and search terms, keep your bids optimized, and constantly monitor what your competitors are doing.
Digital Marketing Experts
Rather than putting this burden on your already busy staff, which is likely quite competent but also inexperienced in digital marketing, let us at ClicksGeek help you design and manage a successful orthopedic marketing initiative. We are a premier partner Google Ads management agency and have run plenty of successful PPC campaigns over the years. We’ll do whatever it takes to increase your site traffic and boost conversion rates.