Google Ads For Estate Planning Lawyers

Clicks Geek is a U.S.-Based Google Ads agency focused on increasing sales and leads for estate planning lawyers. We do this by driving quality traffic and delivering a superior landing page experience.

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“Ed has invested thousands of painstaking hours into understanding the nuances of sales and marketing so his customers can prosper. He’s a true professional in every sense of the word and someone I look to when I need advice.”

Brian Norgard

Brian Norgard

VP @ Tinder Inc.

How do you look for new estate planning clients?

Estate planning, like most law firm practice areas, is highly competitive. Standing out on Google search results is a constant battle. But you don’t have to part with thousands of dollars in ad spending each month with little to no return.

An effective digital marketing strategy can generate the leads you need to improve your ROI (return on investment) and grow your firm while making the most of your digital marketing dollars. ClicksGeek can help you meet your performance goals with our Google Ads management experience.

Someone searching for an estate planning lawyer on the internet is likely to be in the research stage of choosing an estate lawyer. As a law firm, one of the best ways to take advantage of such moments by cutting through the noise and connecting with potential clients through a targeted message is to create a Google Ads campaign.

Google Ads Partner Badge

With the right strategy, Google Ads allows estate planning lawyers to connect in real-time with prospective clients looking for their services. You only pay when people click on your ad, which can direct visitors to your site or landing page, where you can encourage them to set up a consultation or generate a call to visit your site.

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Ed’s advice, information, and techniques have helped my business not only STAY OPEN these last few years, but GROW with consistency.

Joseph Hughes

Joseph Hughes

CEO @ Contractor Dynamics

Take your business to the next level with a PPC agency that actually delivers.

Google Ads for Legal Marketing

PPC Ads Google Click

You run into Google Ads every day, whether you realize it or not. Have you ever searched for a product or service online and notice that every ad after the search suddenly came to feature that product or service or similar options? That’s hardly a coincidence.

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Services like Google and Facebook continue to drive laser-targeted advertising by monitoring usage habits and using that data to attract advertisers. The more detailed the data, the more effectively advertisers can tailor their ad content and campaigns to target potential clients for their products and services.

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The guys at Clicks Geek are SEM experts and some of the most knowledgeable marketers on the planet. They are obviously well studied and I often wonder from where and how long it took them to learn all this stuff. They’re leap years ahead of the competition and can make any industry profitable with their techniques, not just the software industry. They are legitimate and honest and I recommend him highly.

David Greek

David Greek

CEO @ HipaaCompliance.org

What is Google Ads?

Google Ads is a form of pay-per-click (PPC) advertising. PPC allows your law firm to appear above organic search results in searches for specific keywords. It’s a powerful strategy that can result in high-quality targeted traffic, leads, calls, and new clients.

Google Ads is a form of pay-per-click (PPC) advertising. PPC allows your law firm to appear above organic search results in searches for specific keywords. It’s a powerful strategy that can result in high-quality targeted traffic, leads, calls, and new clients.

A poorly implemented Google Ads strategy, on the other hand, can throw you off budget and result in a lot of wasted advertising dollars. The PPC market is quite competitive in the legal profession, and keywords in the field are expensive to bid on, with many of the most popular terms costing over $100 per click.

That’s why it’s crucial to work with competent professionals who are experienced enough to implement a carefully considered marketing strategy. PPC is also a sensitive, dynamic procedure. It involves plenty of critical analysis, constant tweaking, and data-driven optimization. The right strategy considers everything from site content and ad posts to reports.

Sure, anyone can set up a Google Ads campaign, but managing it requires a full-time commitment, especially if you’ve never done it before. At ClicksGeek, we can help you create the quality content you need, avoid some of the most common PPC mistakes people make, and set you up for success. We know the ins and outs of PPC advertising and make it our job to deliver the best results for our clients through strategic Google Ads management.

Google Ads Case Study - Estate Planning Law Google PPC Ads
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Signing up for a PPC ad account is simple. You don’t have to hire a PPC agency to set up and manage your campaign, but most estate planning attorneys and lawyers lack the time, tools, and expertise required to maximize ROI.

Client Testimonial Praise

Steven Cortez


Ed's a great dude! PPC expert all the way. I've had a couple phone calls with him. Very helpful and down to earth.

Max Reznich


I have Robert Salvatore saved in my phone as "PPC Whisperer" for a reason. The man can do things with a Google Ads campaign that I've never seen before. Thanks again brother.

Daniel Kichen


These guys are so awesome that even if they can't help you they will refer you to somebody who can. That doesn't happen often, good people.

Jeremy Bolton


Just wanted to give Ed Stapleton at Clicks Geek a recommendation if any of you guys are looking to outsource your google ads campaigns. Double my clients conversions within a month and now have a VERY happy client! Thanks Ed...

Jacob Kettner


Quick shout-out to Robert Salvatore over at Clicks Geek. I was on a call with Mark Luckenbaugh yesterday bitching about a Google Ads campaign that wasn't converting well, and he suggested I talk to Robert. I hit him up yesterday in the afternoon, and by 8:30AM this morning he'd done a complete audit of the campaign and laid out actionable steps for me to take to improve both CTR and costs as well as how I'm tracking, and the way I'm targeting keywords.  I can honestly say I learned more about Google Ads from his audit than I did from the last Google Ads course I took.

Brant Scheifler


Quick tip of the hat to Ed and Robert on the PPC front. I sent them a PPC campaign a couple months back for one of my local clients. Theya re killing it both on CPC and CPL. I honestly hate managing PPC, and even though Rob would attest to me knowing more about Google Ads than him (actually not really he would never say that nor is it true), I prefer to not have to look at PPC campaigns whenever possible. So, just wanted to say that if you need a good PPC resource that's hand off I would check out these guys! Hope this helps someone that may be fed up with managing Google Ads or looking for a good source.

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Estate Planning Law Google PPC Ads

We’re A Google Partner Agency

As a Google Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.

What Does Our Ad Management Strategy Entail?

At ClicksGeek, we tailor our services to meet the precise needs of our clients. Our job is to analyze your business and offer what we believe is the best approach possible for your company and budget. We observe your practice area, analyze all the data, and carefully measure the desired outcomes. The information we gather helps to craft a strategic plan to maximize your exposure without going beyond your budget.

  • Initial Consultation

    The process starts with an initial consultation to discuss your client needs. We’ll discuss your target audience, campaign goals, and top competitors. This helps us roll out a plan unique to your law firm. Once we’ve agreed on the campaign goals and budget, we’ll start working on a new campaign or optimizing your existing campaigns.

  • Keyword Research

    After learning more about your company and its goals, our team can dive right into finding the best keywords and terms that target qualified leads while staying within your budget. We can help you create quality, compelling ad content that gets your law practice noticed by any client seeking an estate planning attorney. Without the right keywords, your campaign will perform poorly and convert low.

  • Custom Reports

    Every week, we send you a report via email with details of the past seven days of Google Ads account activity from your campaign. Tracking these reports helps us see what’s working, what’s not working, and how to adjust accordingly. Our experts will ensure your ad campaigns are set up properly and working through to the end.

  • Landing Pages

    We design custom landing pages intended to send your business more leads and enhance your site visibility. If you prefer to have pages designed by your in-house designer, we can consult with them at no additional charge. We deliver superior results that are unmatched by our competitors. Our clients’ landing pages convert up to three times above the industry average.

  • Ad Copy Creation and Testing

    Your ad copy is critical in ensuring that whenever people search a keyword or phrase, they see an ad that talks about solving their problem. When a potential client in your service area searches for an estate planning lawyer, you want them to see your ad posts, head over to your website, and see why they need to hire your law firm for estate planning legal services.

  • Contact Form and Call Tracking

    You can’t run a successful Google Ads campaign without proper tracking. That’s the only way you’ll see what keywords are driving leads. Our team will handle the tracking by setting up contact form and call conversion tracking.

  • Campaign Bid Management

    Google offers a wide range of auto-bidding tools and strategies. Our bid management experience means you can trust us to choose the right bid strategy, so your campaigns run the most optimal, high-converting keywords.

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Advanced Tracking

Tracking through analytics is an essential part of succeeding in your Google Ads campaign.

We’ll track the results from your ads campaign diligently and use them to measure the effectiveness of your campaigns. We’ll set up call tracking and contact form tracking down to the keyword level to enable us to optimize your campaigns and drive more inbound leads.

National PPC Agency - ClicksGeek Ads - Full Service PPC Management

The Bottom Line

We offer unrivaled expertise and have a reputation for providing wildly successful results for our clients.

If you’re in the estate planning law industry, make the most of your marketing dollars. Contact us at Clicks Geek today to get started with Google Ads or to have our team analyze your current campaign. Have any questions? Our friendly team is always happy to answer them and offer guidance to implement the right estate planning law marketing strategy.

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Bottom Line

With proper planning, implementation, and monitoring, Google Ads can go a long way for estate planning lawyers and law firms. If you’re thinking about getting started with PPC advertising or need help optimizing your current campaign, contact our experts at ClicksGeek. We have been helping estate planning lawyers with PPC campaigns for years and have the expertise to execute the right digital strategy that will work for your firm. We’ll expand your online visibility, drive new leads, and help grow your estate planning practice.

Take your business to the next level with a marketing agency that actually delivers.

Clicks Geek is a U.S. Based marketing agency focused on positive-ROI customer acquisition. If you want to grow your brand through digital marketing, let’s talk!

Based in Pennsylvania, USA

As a Google Premier Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
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