Google Ads For Employment Lawyers

Clicks Geek is a U.S.-Based Google Ads agency focused on increasing sales and leads for employment lawyers. We do this by driving quality traffic and delivering a superior landing page experience.

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“Ed has invested thousands of painstaking hours into understanding the nuances of sales and marketing so his customers can prosper. He’s a true professional in every sense of the word and someone I look to when I need advice.”

Brian Norgard

Brian Norgard

VP @ Tinder Inc.
Google Ads Case Study - Employment Lawyer PPC Ads
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How do you look for new clients?

Using Google Ads is one of the quickest ways for employment lawyers and law firms to generate high-quality leads and grow their law practices.

It is a form of pay-per-click (PPC) advertising, where you pay to have your ads appear at the top above the organic results in search engine results pages (SERPs). The returns for this marketing method are almost instant, unlike search engine optimization (SEO).

With Google Ads, you don’t need to pay any fees per month. You only pay when people click on your ads to visit your website. Creating a successful Google Ads or paid search campaign for an employment attorney can be challenging, but you can do it if you follow the tips in this article

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With the right strategy, Google Ads allows a employment lawyers to connect in real-time with prospective clients looking for their services. You only pay when people click on your ad, which can direct visitors to your site or landing page, where you can encourage them to set up a consultation or generate a call to visit your site.

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Ed’s advice, information, and techniques have helped my business not only STAY OPEN these last few years, but GROW with consistency.

Joseph Hughes

Joseph Hughes

CEO @ Contractor Dynamics

Take your business to the next level with a PPC agency that actually delivers.

Comprehensive Keyword Research Is Essential

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Whether you’re an employment lawyer, car accident lawyer, personal injury lawyer, or you’re running a family law firm, the first way to get started with online advertising is to conduct comprehensive keyword research.

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You also need to set yourself apart from your competitors. Start by researching the keywords in your target areas. Most attorneys focus on one practice area, making it easy to identify your competition. Analyzing and understanding your competition makes it easy for you to stand out as an attorney. Here are a few tips to get you started:

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Google Ads, therefore, makes sense as part of any law firm marketing strategy—campaigns are customizable, measurable, fully-targeted, and highly cost-effective. No other digital marketing program provides the level of flexibility of Google Ads to maximize your placement in relevant search results.

You want to know the monthly search volume for your target keywords, along with other essential data to help you create effective campaigns.

The guys at Clicks Geek are SEM experts and some of the most knowledgeable marketers on the planet. They are obviously well studied and I often wonder from where and how long it took them to learn all this stuff. They’re leap years ahead of the competition and can make any industry profitable with their techniques, not just the software industry. They are legitimate and honest and I recommend him highly.

David Greek

David Greek

CEO @ HipaaCompliance.org

Don’t Ignore Negative Keywords

Negatives keywords are those search keywords for which you don’t want your ads to appear. Excluding these keywords saves you from paying for undesirable searches and attracting unqualified prospects. You’ll be able to boost your conversion rate by minimizing unnecessary clicks, resulting in more qualified prospects visiting your website.

Negative keywords may fall into the following categories:

  • Free

    Keywords modified with free or related terms like pro-bono, cheap, and affordable usually generate low-quality leads and undesirable cases.

  • States/Provices/Cities

    You may want to block people searching for legal services in states, provinces, or cities outside your practice areas.

  • Careers

    You might want to exclude searches related to job, career, and internship opportunities in the field of employment law.

  • Education

    This excludes terms related to legal education, such as a university, college, and scholarships.

Google Ads Case Study - Emplyoment Attorney Lawyer PPC Ads
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Check to see if your territory is available still!

Signing up for a PPC ad account is simple. You don’t have to hire a PPC agency to set up and manage your campaign, but most divorce attorneys and lawyers lack the time, tools, and expertise required to maximize ROI.

Find Out If Your Territory Is Still Available.

See what our happy clients have to say.

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We’re A Google Partner Agency

As a Google Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.

Implement Strategic Keyword Bidding

A good keyword-bidding strategy is an integral component of a cost-effective but efficient Google Ads campaign for lawyers. It’s important to know the exact match keywords to target and how much to bid. You have four primary options when it comes to keyword bidding:

It’s worth noting that your bidding will depend upon your marketing budget. Bidding for the number one position in the search results is an excellent strategy, but it can deplete your daily budget too quickly. You may end up paying more than your competitors for the same quality clicks.

Find Out If Your Territory Is Still Available.

Advanced Tracking

Tracking through analytics is an essential part of succeeding in your Google Ads campaign.

We’ll track the results from your ads campaign diligently and use them to measure the effectiveness of your campaigns. We’ll set up call tracking and contact form tracking down to the keyword level to enable us to optimize your campaigns and drive more inbound leads.

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The Bottom Line

We offer unrivaled expertise and have a reputation for providing wildly successful results for our clients.

If you’re in the employment law industry, make the most of your marketing dollars. Contact us at Clicks Geek today to get started with Google Ads or to have our team analyze your current campaign. Have any questions? Our friendly team is always happy to answer them and offer guidance to implement the right employment law marketing strategy.

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Create Compelling Ad Copy

It takes a few milliseconds for someone to decide if you are the right lawyer for them. That means you have little time to convince people to choose and click on your ad over many other similar ads and organic results. So, how do you make your ad stand out on a crowded search results page?

You need to create a compelling ad copy and focus on features that set you apart from your competitors. Here are a few tips to help you create a compelling text-only copy:

Optimize Your Google Ads Campaign

After launching your Google Ads campaign, you should regularly optimize and refine it to ensure that it’s an efficient lead-generating tool for your law firm. Make sure you implement the following tasks every week to optimize your campaign:

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Important Metrics in Law Firm Google Ads Campaigns

To run a successful Google Ads campaign for your law firm, you need to understand the following key metrics:

  • Quality Scores

    Google Ads uses Quality Score to evaluate the page to which each keyword is sending people. The lower your score, the more you pay for that keyword. You can improve your score by adjusting the landing page you’re using. Alternatively, you can develop a completely different landing page unique to the keyword and related keywords.

  • Keyword Management

    You need to always target the right terms for your legal practice. Otherwise, your ads won’t reach your target clients. You also need to add negative terms to your targeting parameters to ensure that you aren’t wasting resources on low-converting terms.

Final Thoughts

Google Ads, or PPC advertising, is a powerful marketing tool for an employment lawyer or law firm. If done correctly, you can expect a significant increase in qualified leads. If you manage these prospects properly and convert them into clients, you’ll have a steady flow of clients to your website and law firm.

However, creating a successful Google ad campaign can be challenging, with many moving parts to consider. Even though you can do it yourself, it would be best to work with a professional advertiser with experience in creating strategic and efficient PPC marketing campaigns for law firms.

At Clicks Geek, we specialize in working with law practices to create optimized media advertising and content marketing strategies using Google Ads tools. We would be happy to help you develop your campaign, so please don’t hesitate to get in touch with us today, whether you are an employment attorney, divorce lawyer, or real estate lawyer. We can help you grow your clientele.

Client Testimonial Praise

Steven Cortez


Ed's a great dude! PPC expert all the way. I've had a couple phone calls with him. Very helpful and down to earth.

Max Reznich


I have Robert Salvatore saved in my phone as "PPC Whisperer" for a reason. The man can do things with a Google Ads campaign that I've never seen before. Thanks again brother.

Daniel Kichen


These guys are so awesome that even if they can't help you they will refer you to somebody who can. That doesn't happen often, good people.

Jeremy Bolton


Just wanted to give Ed Stapleton at Clicks Geek a recommendation if any of you guys are looking to outsource your google ads campaigns. Double my clients conversions within a month and now have a VERY happy client! Thanks Ed...

Stuart Trier


Ed & Rob over at Clicks Geek are great guys and do really good work. If you are looking for white label PPC management. They are honest and will tell you if they can't get you the results you are looking for... Highly endorse these guys.

Josh Nelson


I've heard nothing but good things about Ed Stapleton and his services... if you are looking for someone to help you manage your paid search campaigns he could be a great resource for you.

Take your business to the next level with a marketing agency that actually delivers.

Clicks Geek is a U.S. Based marketing agency focused on positive-ROI customer acquisition. If you want to grow your brand through digital marketing, let’s talk!

Based in Pennsylvania, USA

As a Google Premier Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
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