Google Ads For Employment Lawyers
Clicks Geek is a U.S.-Based Google Ads agency focused on increasing sales and leads for employment lawyers. We do this by driving quality traffic and delivering a superior landing page experience.
“Ed has invested thousands of painstaking hours into understanding the nuances of sales and marketing so his customers can prosper. He’s a true professional in every sense of the word and someone I look to when I need advice.”
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Using Google Ads is one of the quickest ways for employment lawyers and law firms to generate high-quality leads and grow their law practices.
It is a form of pay-per-click (PPC) advertising, where you pay to have your ads appear at the top above the organic results in search engine results pages (SERPs). The returns for this marketing method are almost instant, unlike search engine optimization (SEO).
With Google Ads, you don’t need to pay any fees per month. You only pay when people click on your ads to visit your website. Creating a successful Google Ads or paid search campaign for an employment attorney can be challenging, but you can do it if you follow the tips in this article
With the right strategy, Google Ads allows a employment lawyers to connect in real-time with prospective clients looking for their services. You only pay when people click on your ad, which can direct visitors to your site or landing page, where you can encourage them to set up a consultation or generate a call to visit your site.
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Comprehensive Keyword Research Is Essential
Whether you’re an employment lawyer, car accident lawyer, personal injury lawyer, or you’re running a family law firm, the first way to get started with online advertising is to conduct comprehensive keyword research.
You also need to set yourself apart from your competitors. Start by researching the keywords in your target areas. Most attorneys focus on one practice area, making it easy to identify your competition. Analyzing and understanding your competition makes it easy for you to stand out as an attorney. Here are a few tips to get you started:
- Highlight what sets you apart – What do you offer that your competitors don’t? Whether it’s a free consultation, 24-hour customer service, or any other perks, you should state why potential clients should choose you over your competitor.
- Leverage all ad extensions – If your competitors are using ad extensions, you should make better use of yours. Phone number, location, site link, and review extensions are some of the most effective ones to use.
- Create a relevant and actionable call-to-action (CTA) – Besides using a broad phrase match of keywords, you should also create CTAs that compel people visiting your website to act quickly.
Google Ads, therefore, makes sense as part of any law firm marketing strategy—campaigns are customizable, measurable, fully-targeted, and highly cost-effective. No other digital marketing program provides the level of flexibility of Google Ads to maximize your placement in relevant search results.
You want to know the monthly search volume for your target keywords, along with other essential data to help you create effective campaigns.
The guys at Clicks Geek are SEM experts and some of the most knowledgeable marketers on the planet. They are obviously well studied and I often wonder from where and how long it took them to learn all this stuff. They’re leap years ahead of the competition and can make any industry profitable with their techniques, not just the software industry. They are legitimate and honest and I recommend him highly.
EMPLYOEMENT ATTORNEY ADS
Don’t Ignore Negative Keywords
Negatives keywords are those search keywords for which you don’t want your ads to appear. Excluding these keywords saves you from paying for undesirable searches and attracting unqualified prospects. You’ll be able to boost your conversion rate by minimizing unnecessary clicks, resulting in more qualified prospects visiting your website.
Negative keywords may fall into the following categories:
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Free
Keywords modified with free or related terms like pro-bono, cheap, and affordable usually generate low-quality leads and undesirable cases.
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States/Provices/Cities
You may want to block people searching for legal services in states, provinces, or cities outside your practice areas.
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Careers
You might want to exclude searches related to job, career, and internship opportunities in the field of employment law.
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Education
This excludes terms related to legal education, such as a university, college, and scholarships.
Check to see if your territory is available still!
Signing up for a PPC ad account is simple. You don’t have to hire a PPC agency to set up and manage your campaign, but most divorce attorneys and lawyers lack the time, tools, and expertise required to maximize ROI.
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As a Google Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
Implement Strategic Keyword Bidding
A good keyword-bidding strategy is an integral component of a cost-effective but efficient Google Ads campaign for lawyers. It’s important to know the exact match keywords to target and how much to bid. You have four primary options when it comes to keyword bidding:
- Target cost-per-action (CPA): The Google algorithm adjusts keyword bids to satisfy your defined cost per lead.
- Target a position: Google alters your bid to place you at the top of SERPs.
- Enhanced average cost-per-click (CPC): The Google algorithm determines how to get potentially high-converting clicks for your keywords.
- Maximized clicks: This option involves bidding to maximize your clicks.
It’s worth noting that your bidding will depend upon your marketing budget. Bidding for the number one position in the search results is an excellent strategy, but it can deplete your daily budget too quickly. You may end up paying more than your competitors for the same quality clicks.
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Advanced Tracking
Tracking through analytics is an essential part of succeeding in your Google Ads campaign.
We’ll track the results from your ads campaign diligently and use them to measure the effectiveness of your campaigns. We’ll set up call tracking and contact form tracking down to the keyword level to enable us to optimize your campaigns and drive more inbound leads.
The Bottom Line
We offer unrivaled expertise and have a reputation for providing wildly successful results for our clients.
If you’re in the employment law industry, make the most of your marketing dollars. Contact us at Clicks Geek today to get started with Google Ads or to have our team analyze your current campaign. Have any questions? Our friendly team is always happy to answer them and offer guidance to implement the right employment law marketing strategy.
Create Compelling Ad Copy
It takes a few milliseconds for someone to decide if you are the right lawyer for them. That means you have little time to convince people to choose and click on your ad over many other similar ads and organic results. So, how do you make your ad stand out on a crowded search results page?
You need to create a compelling ad copy and focus on features that set you apart from your competitors. Here are a few tips to help you create a compelling text-only copy:
- Highlight your service offering.
- Include broad match keywords.
- Highlight your unique value proposition.
- Link to the most appropriate landing pages.
- Be concise and grammatically correct.
- Maximize Google Ads character limit.
- Use a professional yet hospitable tone in your ad copy.
Optimize Your Google Ads Campaign
After launching your Google Ads campaign, you should regularly optimize and refine it to ensure that it’s an efficient lead-generating tool for your law firm. Make sure you implement the following tasks every week to optimize your campaign:
- Review your search terms report: Google Ads provides you with a search terms report for each of your ad groups. Review the report and determine whether you need to create a new ad group for the search term or add the word to the negative terms list.
- Ad Testing: After accumulating enough data to make statistical sense, consider swapping out low-performing ads for new ones that are iterations of the best-performing ads.
- Bid Adjustments: Depending on your campaign’s performance, you might want to consider performing bid adjustments to target searches more or less aggressively based on various factors like location, device, or ad scheduling.
Important Metrics in Law Firm Google Ads Campaigns
To run a successful Google Ads campaign for your law firm, you need to understand the following key metrics:
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Quality Scores
Google Ads uses Quality Score to evaluate the page to which each keyword is sending people. The lower your score, the more you pay for that keyword. You can improve your score by adjusting the landing page you’re using. Alternatively, you can develop a completely different landing page unique to the keyword and related keywords.
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Keyword Management
You need to always target the right terms for your legal practice. Otherwise, your ads won’t reach your target clients. You also need to add negative terms to your targeting parameters to ensure that you aren’t wasting resources on low-converting terms.
Final Thoughts
Google Ads, or PPC advertising, is a powerful marketing tool for an employment lawyer or law firm. If done correctly, you can expect a significant increase in qualified leads. If you manage these prospects properly and convert them into clients, you’ll have a steady flow of clients to your website and law firm.
However, creating a successful Google ad campaign can be challenging, with many moving parts to consider. Even though you can do it yourself, it would be best to work with a professional advertiser with experience in creating strategic and efficient PPC marketing campaigns for law firms.
At Clicks Geek, we specialize in working with law practices to create optimized media advertising and content marketing strategies using Google Ads tools. We would be happy to help you develop your campaign, so please don’t hesitate to get in touch with us today, whether you are an employment attorney, divorce lawyer, or real estate lawyer. We can help you grow your clientele.
Client Testimonial Praise
Steven Cortez
Ed's a great dude! PPC expert all the way. I've had a couple phone calls with him. Very helpful and down to earth.
Max Reznich
I have Robert Salvatore saved in my phone as "PPC Whisperer" for a reason. The man can do things with a Google Ads campaign that I've never seen before. Thanks again brother.
Daniel Kichen
These guys are so awesome that even if they can't help you they will refer you to somebody who can. That doesn't happen often, good people.
Jeremy Bolton
Just wanted to give Ed Stapleton at Clicks Geek a recommendation if any of you guys are looking to outsource your google ads campaigns. Double my clients conversions within a month and now have a VERY happy client! Thanks Ed...
Stuart Trier
Ed & Rob over at Clicks Geek are great guys and do really good work. If you are looking for white label PPC management. They are honest and will tell you if they can't get you the results you are looking for... Highly endorse these guys.
Josh Nelson
I've heard nothing but good things about Ed Stapleton and his services... if you are looking for someone to help you manage your paid search campaigns he could be a great resource for you.
