Google Ads For Electricians
Clicks Geek is a U.S.-Based Google Ads agency focused on increasing sales and leads for electricians. We do this by driving quality traffic and delivering a superior landing page experience.
“Ed has invested thousands of painstaking hours into understanding the nuances of sales and marketing so his customers can prosper. He’s a true professional in every sense of the word and someone I look to when I need advice.”
How do you find new business for your electrician company?
As an electrician looking to grow your business, you have many digital advertising options. Google Ads (formerly Google AdWords) can be a valuable tool to expand your client base. With pay-per-click (PPC) pricing, your company can entice potential customers while keeping an eye on the bottom line by sticking to a fixed per-month advertising budget.
While Google Ads are a productive way for electricians to promote their services, it takes work to create effective campaigns. Aa an electrician, you must consider:
- Performing keyword research
- Optimizing your landing pages
- Tailoring ads to the local market
With the right strategy, Google Ads allows electricians to connect in real-time with prospective customers looking for their services. You only pay when people click on your ad, which can direct visitors to your site or landing page, where you can encourage them to set up a consultation or generate a call to visit your site.
Ed’s advice, information, and techniques have helped my business not only STAY OPEN these last few years, but GROW with consistency.
Take your business to the next level with a PPC agency that actually delivers.
HOMEBUILDER & CONTRACTOR ADS
Develop a Strategy with Professional Help
Business owners often turn to a professional communication firm like Blue Corona, which employs experts in the home services marketing industries.
That’s because a good online marketing campaign can vastly improve the number of web visits and phone calls from potential customers a contractor will receive. Search engine optimization and landing page optimization are key elements that account for much new online traffic. We’ll talk about those more below.
“The results have been tangible, and we’re seeing an increase in leads and website visits across the board,” says Blue Corona client Michael DiFabion of DiFabion Remodeling.
Check to see if your territory is available still!
Signing up for a PPC ad account is simple. You don’t have to hire a PPC agency to set up and manage your campaign, but most electricians lack the time, tools, and expertise required to maximize ROI.
Find Out If Your Territory Is Still Available.
See what our happy clients have to say.
We’re A Google Partner Agency
As a Google Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
How Does Google Ads Work?
Businesses place services ads using a pay-per-click (PPC) pricing model. That means a company pays each time a searcher clicks on its Google Ads advertising. Your business can set aside money for a certain number of clicks per month.
As you become more familiar with how Google Ads works, you’ll be able to use the statistics to predict how many of those clicks will translate to new clients. In this way, PPC advertising can provide a steady stream of business without overwhelming your electricians.
Of course, you want to make sure your PPC ads are worth the cost and are providing a solid ROI. An online marketing company like Blue Corona will have analytics software to perform conversion tracking to make sure ads are enticing clients.
We don’t waste time or money on non-serviceable leads. If you’re getting calls for services you don’t provide, we’ll take the case to Google for you so that you don’t wind up on the hook. You focus on doing what you do best, and we’ll take care of getting refunds for ads that aren’t helping your company grow.
How Electrical Contractors Can Use Google Ads
When people Google local services for electrical work in their area, you want to make sure they see your name, not your competitors’. Using a Google Ad can place your company’s information at the top of search results.
In fact, the search engine even has a system that takes an ad’s quality into account when it decides which to push to the top. A marketing company can write ad copy that will best fit Google’s algorithm.
To make the optimal ads, an electrician needs to be specific about their services and note all the cities and neighborhoods in their service area. Google will send searchers from across that territory, instead of just promoting among those in the city where the electrician is based.
You may also decide to focus on search keywords for electrical services that are particularly in-demand. That way, you can direct your ad buy toward the most lucrative contracts to try to earn more money on each ad click.
Businesses may also exclude keywords associated with services they don’t provide. So if your electricians work on residences but not businesses, you would need to exclude search terms related to commercial electricians.
Blue Corona is a leader in creating home services ads. If your business is ready to grow, consider hiring a specialist in electrician marketing to design a Google Ads campaign.
We meet with our clients each month to ensure that they’re standing out from the competition, so when considering who to hire, your prospective customers will turn to your team. You can help us brainstorm new keywords to elicit responses from potential clients.
Client Testimonial Praise
Steven Cortez
Ed's a great dude! PPC expert all the way. I've had a couple phone calls with him. Very helpful and down to earth.
Max Reznich
I have Robert Salvatore saved in my phone as "PPC Whisperer" for a reason. The man can do things with a Google Ads campaign that I've never seen before. Thanks again brother.
Daniel Kichen
These guys are so awesome that even if they can't help you they will refer you to somebody who can. That doesn't happen often, good people.
Jeremy Bolton
Just wanted to give Ed Stapleton at Clicks Geek a recommendation if any of you guys are looking to outsource your google ads campaigns. Double my clients conversions within a month and now have a VERY happy client! Thanks Ed...
Jacob Kettner
Quick shout-out to Robert Salvatore over at Clicks Geek. I was on a call with Mark Luckenbaugh yesterday bitching about a Google Ads campaign that wasn't converting well, and he suggested I talk to Robert. I hit him up yesterday in the afternoon, and by 8:30AM this morning he'd done a complete audit of the campaign and laid out actionable steps for me to take to improve both CTR and costs as well as how I'm tracking, and the way I'm targeting keywords. I can honestly say I learned more about Google Ads from his audit than I did from the last Google Ads course I took.
Brant Scheifler
Quick tip of the hat to Ed and Robert on the PPC front. I sent them a PPC campaign a couple months back for one of my local clients. Theya re killing it both on CPC and CPL. I honestly hate managing PPC, and even though Rob would attest to me knowing more about Google Ads than him (actually not really he would never say that nor is it true), I prefer to not have to look at PPC campaigns whenever possible. So, just wanted to say that if you need a good PPC resource that's hand off I would check out these guys! Hope this helps someone that may be fed up with managing Google Ads or looking for a good source.
Find Out If Your Territory Is Still Available.
Advanced Tracking
Tracking through analytics is an essential part of succeeding in your Google Ads campaign.
We’ll track the results from your ads campaign diligently and use them to measure the effectiveness of your campaigns. We’ll set up call tracking and contact form tracking down to the keyword level to enable us to optimize your campaigns and drive more inbound leads.
The Bottom Line
We offer unrivaled expertise and have a reputation for providing wildly successful results for our clients.
If you’re in the electrician contractor industry, make the most of your marketing dollars. Contact us at Clicks Geek today to get started with Google Ads or to have our team analyze your current campaign. Have any questions? Our friendly team is always happy to answer them and offer guidance to implement the right electrician marketing strategy.
Tips For When Your Ad Campaign is Stuck
First, check the ads themselves. Are you using keywords that specifically describe your services? Have you jettisoned negative keywords like “electrical repair contractors” if you only do new installations? If your business serves multiple cities and counties, have you set up your Google Ads so that you show up in results for each?
If you’ve checked all the boxes to make a great PPC campaign, maybe something else is wrong. You might be getting lots of clicks that don’t turn into new customers. Your website may need a facelift, or you might not be sending people to the best page. Landing pages are the places on your website where people land after they click on an ad, and it should have information that relates and follows up to the ad, plus a phone number, email address, or “contact us” box.
As experts in digital marketing services, the experts at Blue Corona can not only ensure that your Google Ads campaign gets attention but also that prospective customers land on just the right spot when they land on your company’s site.
Marketers can also improve your website for search engine optimization, also called SEO. An SEO company can ensure that even if you aren’t running a Google Ads campaign, your company’s name will appear near the top of search results.
Tips for Hiring a Professional Marketing Agency
A lot of so-called online marketing firms inflate their PPC numbers to try to get a competitive edge. Be sure to hire a company that will deliver.
Blue Corona employs local services ads specialists. Your account manager will get started by helping you apply to become a Google Guaranteed contractor. After that, you can discuss pricing for Google Ads and how you can spend your advertising budget wisely.
Blue Corona will help ensure that your information rises to the top of the results when Google users are looking for electrical professionals. While we love Google Ads and think they can be a successful strategy for many companies, the Blue Corona team can also advise you on other marketing strategies, such as creating social media posts.
Whether you’re looking to revitalize your marketing strategy or you’re new to the game, call your professional digital marketing team today! Let’s talk about how Blue Corona can make your electrical company as successful as it can be. Call us today!
