Google Ads For Demolition Contractors
Clicks Geek is a U.S.-Based Google Ads agency focused on increasing sales and leads for demolition contractors. We do this by driving quality traffic and delivering a superior landing page experience.
“Ed has invested thousands of painstaking hours into understanding the nuances of sales and marketing so his customers can prosper. He’s a true professional in every sense of the word and someone I look to when I need advice.”
Key Considerations
Using Google Ads is one of the best marketing decisions you will ever make when you want information about your business to reach potential customers. What’s more, this pay-per-click platform markets your business to people who are already looking for the services you are offering, directing high-quality leads to your company’s website.
Google AdWords has completely revolutionized how your demolition contractor business can market itself to a potential customer, placing the chance of success and high returns on investment in your control. There are, however, a few key considerations you must take into account before you get started.
Target Market
To whom do you desire to market your demolition contractor services? Google AdWords has taken targeting up a notch, making it possible for you to market your business only to your desired industry audience. When defining your target audience, consider factors such as:
- Geographic location
- Age
- Income
These and more factors will help guide you as you write your ads and create your Google AdWords marketing campaign.
Your Unique Selling Proposition
What about your demolition contractor business makes you stand out above your competition? Why would a potential customer pick your services over those that your competitor offers? Having a unique selling proposition is key in creating compelling, successful advertisements.
Budget
With pay-per-click marketing platforms, you pay a certain amount of money every time a potential customer clicks on your ad, whether they end up hiring your services or not. While more investment doesn’t automatically lead to greater returns, the amount of money you are willing to invest into your Google Ads campaign does play a role in your marketing efforts and places you in a better position to benefit.
Ed’s advice, information, and techniques have helped my business not only STAY OPEN these last few years, but GROW with consistency.
Take your business to the next level with a PPC agency that actually delivers.
HOMEBUILDER & CONTRACTOR ADS
Excel at Your AdWords Marketing with Efficient Campaign Management Services
Opting for Google Ads management services is another way of ensuring that your business capitalizes on the platform. Hiring an agency to handle the management of your Google Ads account is one of the best ways to have an efficiently run campaign, enabling you to gain an even higher return on your initial investment and a better bottom line. Here are the ways a Google Ads management agency allows your marketing to excel:
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It Ensures That You Follow the Best AdWords Campaign Structure Practices
Every successful AdWords marketing effort begins with a great campaign structure. The first step to building a strong structure is to understand the AdWords hierarchy, which, in descending order, is ranked as follows.
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Account
Your account oversees the entire campaign and is where you update payment information, evaluate campaign performance, and build a new one.
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Campaigns
This holds the budget and settings for an ongoing campaign, housing information about your keywords, ads, and ad groups. You can run multiple campaigns simultaneously.
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Ad Groups
Ad groups contain your marketing’s ads and keywords. How you group your ads and keywords depends on your marketing theme. For example, you could have two separate groups: one for commercial demolition services and the other for residential.
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Ads
Ads contain your feature advert copy. You have the freedom of creating multiple ads for a single ad group, testing each of them to determine which one is receiving the most attention and action from potential clients.
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Keywords
Keywords detail which words or phrases trigger your ads to appear in Google’s search results. This ensures that the keywords coordinate with your ad group’s theme. An AdWords management agency will create a campaign with the right hierarchy structure to help ensure optimal marketing performance and a higher return on investment.
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Auditing and Setting Your AdWords Budget and Bids
A management agency will assess the average cost of advertising on AdWords, helping you create an ideal baseline marketing budget. They will also assess your bidding, offering you various bidding recommendations and what your demolition contractor business could earn with alterations to your bidding schedule and budget.
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Analyzing Your Keyword Targeting
Though you can use other options such as age and location, keyword targeting is essential for advertising with AdWords. An efficient AdWords campaign requires you to keep your keyword targeting up to date.
A Google Ads management agency will assess your keyword performance, suggesting which keywords to update and which ones to leave unchanged. Their efforts will help maximize your ad campaign performance, also helping you to discover new target keywords, which yield new leads and ad groups.
Because targeting also needs optimizing, an agency will often experiment with different audience target settings to help you refine your audience. An AdWords management campaign will use your campaign and audience data when optimizing your target settings. -
Optimizing Your Landing Pages and Ads
Optimizing your ads and sites is a process that is done throughout your campaign’s entire duration. A Google Ads management agency will stay on top of your marketing optimization needs, ensuring your campaign constantly meets your marketing targets.
A management agency will optimize your AdWords ads in various ways, such as trying new and different ads, while offering and experimenting with various ad copy. They can also experiment with different ad extensions, such as site links and location, to improve your ad performance.
For instance, including a location ad extension is perfect if you want clients to visit your business’ office location. On the other hand, adding a site link would be better if you want potential clients to visit your website. Trying out different ad extensions would also improve your Ad Rank, which takes into account the experience users have when interacting with your different advertisements. -
Landing Page
Your landing pages are another element of your campaign that needs regular attention. A fully optimized landing page goes a long way in driving sales, traffic, and clicks in your pay-per-click ad campaign.
Your landing page also determines your quality score, with Google looking at its usefulness, relevance, speed, and more. Your agency will make sure your landing page is fully optimized, ensuring that it offers value to potential customers. To do this, they can help you add new features, update colors and button locations, and change the calls to action.
The main aim of hiring a Google Ads management agency is to make your campaign efficient and hassle-free, helping you to achieve your desired marketing goals.
Client Testimonial Praise
Steven Cortez
Ed's a great dude! PPC expert all the way. I've had a couple phone calls with him. Very helpful and down to earth.
Max Reznich
I have Robert Salvatore saved in my phone as "PPC Whisperer" for a reason. The man can do things with a Google Ads campaign that I've never seen before. Thanks again brother.
Daniel Kichen
These guys are so awesome that even if they can't help you they will refer you to somebody who can. That doesn't happen often, good people.
Jeremy Bolton
Just wanted to give Ed Stapleton at Clicks Geek a recommendation if any of you guys are looking to outsource your google ads campaigns. Double my clients conversions within a month and now have a VERY happy client! Thanks Ed...
Jacob Kettner
Quick shout-out to Robert Salvatore over at Clicks Geek. I was on a call with Mark Luckenbaugh yesterday bitching about a Google Ads campaign that wasn't converting well, and he suggested I talk to Robert. I hit him up yesterday in the afternoon, and by 8:30AM this morning he'd done a complete audit of the campaign and laid out actionable steps for me to take to improve both CTR and costs as well as how I'm tracking, and the way I'm targeting keywords. I can honestly say I learned more about Google Ads from his audit than I did from the last Google Ads course I took.
Brant Scheifler
Quick tip of the hat to Ed and Robert on the PPC front. I sent them a PPC campaign a couple months back for one of my local clients. Theya re killing it both on CPC and CPL. I honestly hate managing PPC, and even though Rob would attest to me knowing more about Google Ads than him (actually not really he would never say that nor is it true), I prefer to not have to look at PPC campaigns whenever possible. So, just wanted to say that if you need a good PPC resource that's hand off I would check out these guys! Hope this helps someone that may be fed up with managing Google Ads or looking for a good source.
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Advanced Tracking
Tracking through analytics is an essential part of succeeding in your Google Ads campaign.
We’ll track the results from your ads campaign diligently and use them to measure the effectiveness of your campaigns. We’ll set up call tracking and contact form tracking down to the keyword level to enable us to optimize your campaigns and drive more inbound leads.
The Bottom Line
We offer unrivaled expertise and have a reputation for providing wildly successful results for our clients.
If you’re in the demolition contractor industry, make the most of your marketing dollars. Contact us at Clicks Geek today to get started with Google Ads or to have our team analyze your current campaign. Have any questions? Our friendly team is always happy to answer them and offer guidance to implement the right demolition contractor marketing strategy.
