Google Ads For Criminal Defense Lawyers

Clicks Geek is a U.S.-Based Google Ads agency focused on increasing sales and leads for criminal defense lawyers. We do this by driving quality traffic and delivering a superior landing page experience.

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“Ed has invested thousands of painstaking hours into understanding the nuances of sales and marketing so his customers can prosper. He’s a true professional in every sense of the word and someone I look to when I need advice.”

Brian Norgard

Brian Norgard

VP @ Tinder Inc.
Google Ads Case Study - Criminal Defense Lawyer PPC Ads
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How do you look for new defense clients?

Are you wondering how you can increase visibility and attract more clients in the competitive field of criminal law? Using Google pay-per-click (PPC) ads is an excellent way for criminal attorneys to get highly targeted leads in today’s digital advertising environment.

Someone using Google to search online for criminal law-related words or phrases is likely researching for a criminal attorney or law firm to hire, so they become a prime target for you. How do you nab them, you might ask?

The most effective way to make that prospective client aware of your law firm would be to create a targeted message by using a Google PPC advertising campaign. Google actually has five different types of ad campaigns: search, display, shopping, video, and app.

Using other of the five Google campaigns beyond the search advertising campaign will also allow you to place different types of ads on apps, website displays, and even videos within the company’s display network. 

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These other kinds of advertisements can be much more visual, using photographic images or even video commercials. Also, they are “push” advertisements in contrast to the Search Ads’ “pull” (i.e., click first) approach. They can appear as banner ads on websites related to yours, on social media feeds of potential clients whose algorithms indicate some interest in your market, and even as direct emails.

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Ed’s advice, information, and techniques have helped my business not only STAY OPEN these last few years, but GROW with consistency.

Joseph Hughes

Joseph Hughes

CEO @ Contractor Dynamics

Take your business to the next level with a PPC agency that actually delivers.

How Does PPC Marketing Work

PPC Ads Google Click

Google Search Campaign is a PPC marketing system that is popular among criminal lawyers and legal firms. It allows your firm to pay to have your advertisements appear first in search engine results pages (SERPs).

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Google charges no monthly recurring fees for this marketing technique, nor do you pay for impressions (that is, how many times searchers see your ad). You only pay when a potential client clicks on your text-based ad, which takes them through the link to your website.

Read on to learn more about PPC advertisements for criminal attornies and how this system can help your law firm generate more leads and get a more steady client flow. PPC advertisements are an online marketing tool that requires you, the advertiser, to pay a set amount each time someone clicks on your ad. Generally, when people click on an ad, they are seeking more information about the service, so they have moved from browsers to active seekers.

While several platforms exist for PPC advertising, Google’s is the most popular advertising platform for the legal industry. Since 92% of people searching online use Google’s engine, the numbers guarantee that it will provide you with the most effective pool of prospective clients.

With Google Search Ads, you can place advertisements at the top of organic search results. 

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These ads include a headline, a display URL, and description text, so these are not graphic-design ads.

To get started with Google Ads, you need to bid on the words and phrases for which you want your law firm advertisements to appear. When a user enters a query, Google’s algorithm decides what advertisements to display based on factors such as:

Factors like click-through-rate (CTR), landing page design, and ad relevance determine your Google Ads quality score. The company uses the quality score to filter out low-quality or irrelevant ads.

The guys at Clicks Geek are SEM experts and some of the most knowledgeable marketers on the planet. They are obviously well studied and I often wonder from where and how long it took them to learn all this stuff. They’re leap years ahead of the competition and can make any industry profitable with their techniques, not just the software industry. They are legitimate and honest and I recommend him highly.

David Greek

David Greek

CEO @ HipaaCompliance.org

Benefits of Google Ads for Law Firms

Many people engaged in attorney services and law firm marketing wonder whether Pay-Per-Click ad campaigns or search engine optimization (SEO) might be ideal for personal injury and criminal law attorneys. You will find numerous benefits to PPC advertising:

  • Top Placement in the SERPs

    Google usually displays ads first for commercial-oriented searches. Advertisements usually consume the initial screen space on many devices. Thus, if you want searchers to see your law firm’s name and contact information, PPC advertising is your number one option.

  • Attract the Right Clients

    Google Ads allows you to place your law firm in front of potential clients who are already looking for the services you’re offering. The introduction is already made for you, so your only job is to deliver the services they need.

  • Quick Results

    As soon as you start a PPC campaign for your law firm, you’ll start getting the returns. Some law firms have reported getting their first new client within a few hours of turning on their advertisements on Google. PPC marketing is ideal for law firms looking to grow their business quickly.

  • Low Risk

    With cost-per-click advertisements, there’s no minimum spend required for law firms. You only pay when a potential client clicks on your ad.

  • Useful Data

    Google’s analytics will provide a vast amount of data that will help you optimize your law firm’s PPC marketing. You can use the insights from this data to customize your marketing. The data includes information like:

    ∙ Important keywords and search terms.

    ∙ High-converting keywords

    ∙ Geo-targeted impressions and clicks

    ∙ Competitor news and information

    ∙ Click-through rates, so you can know which ad copy resonates best with your target audience.

  • Almost 100% Control

    PPC gives you control over virtually everything that relates to your advertisement visibility, including:

    ∙ Keywords and searches that trigger the adverts.

    ∙ Terms and phrases that block the adverts.

    ∙ Geo-targeting strategies base advertising on practice areas

    ∙ Links to a specific page on your website.

    ∙ Specify preference for mobile or desktop users

    ∙ Control of your advertising budget

    An advertiser can also automate their campaigns, such as having designated budgets and advertisements that will change according to external factors such as weather or the stock market.

Google Ads Case Study - Criminal Defense Attorney Google PPC Ads
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Check to see if your territory is available still!

Signing up for a PPC ad account is simple. You don’t have to hire a PPC agency to set up and manage your campaign, but most divorce attorneys and lawyers lack the time, tools, and expertise required to maximize ROI.

Client Testimonial Praise

Steven Cortez


Ed's a great dude! PPC expert all the way. I've had a couple phone calls with him. Very helpful and down to earth.

Max Reznich


I have Robert Salvatore saved in my phone as "PPC Whisperer" for a reason. The man can do things with a Google Ads campaign that I've never seen before. Thanks again brother.

Daniel Kichen


These guys are so awesome that even if they can't help you they will refer you to somebody who can. That doesn't happen often, good people.

Jeremy Bolton


Just wanted to give Ed Stapleton at Clicks Geek a recommendation if any of you guys are looking to outsource your google ads campaigns. Double my clients conversions within a month and now have a VERY happy client! Thanks Ed...

Jacob Kettner


Quick shout-out to Robert Salvatore over at Clicks Geek. I was on a call with Mark Luckenbaugh yesterday bitching about a Google Ads campaign that wasn't converting well, and he suggested I talk to Robert. I hit him up yesterday in the afternoon, and by 8:30AM this morning he'd done a complete audit of the campaign and laid out actionable steps for me to take to improve both CTR and costs as well as how I'm tracking, and the way I'm targeting keywords.  I can honestly say I learned more about Google Ads from his audit than I did from the last Google Ads course I took.

Brant Scheifler


Quick tip of the hat to Ed and Robert on the PPC front. I sent them a PPC campaign a couple months back for one of my local clients. Theya re killing it both on CPC and CPL. I honestly hate managing PPC, and even though Rob would attest to me knowing more about Google Ads than him (actually not really he would never say that nor is it true), I prefer to not have to look at PPC campaigns whenever possible. So, just wanted to say that if you need a good PPC resource that's hand off I would check out these guys! Hope this helps someone that may be fed up with managing Google Ads or looking for a good source.

Find Out If Your Territory Is Still Available.

See what our happy clients have to say.

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We’re A Google Partner Agency

As a Google Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.

PPC (Paid Search) vs. Display Advertising for Criminal Lawyers

Google Ads offers both display and PPC (paid search) advertising, so make sure you understand the difference between the two to know which would work best for your website and law firm.

PPC Marketing

These paid search advertisements appear on the SERPs. First, you’ll need to bid on keywords that appear in prospective clients’ search queries. If your advertisement wins, it will appear in the SERPs.

The process is quite simple, with the following main steps:

To succeed with this marketing approach, you need to choose the right targeting and keyword phrases, have an excellent landing page experience, and optimize your campaign correctly. You don’t have to do all this yourself.

As an experienced Google Ads and pay-per-click marketing management agency, we at Clicks Geek can help you set up an effective campaign for your site and firm.

Find Out If Your Territory Is Still Available.

Advanced Tracking

Tracking through analytics is an essential part of succeeding in your Google Ads campaign.

We’ll track the results from your ads campaign diligently and use them to measure the effectiveness of your campaigns. We’ll set up call tracking and contact form tracking down to the keyword level to enable us to optimize your campaigns and drive more inbound leads.

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The Bottom Line

We offer unrivaled expertise and have a reputation for providing wildly successful results for our clients.

If you’re in the employment law industry, make the most of your marketing dollars. Contact us at Clicks Geek today to get started with Google Ads or to have our team analyze your current campaign. Have any questions? Our friendly team is always happy to answer them and offer guidance to implement the right employment law marketing strategy.

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Display Advertising

Display advertising (which involves some of the other campaigns from Google that we listed above), also known as Cost-per-Click (CPC) marketing, can be expensive, but you can lower your business costs by investing in highly targeted display campaigns on Google.

If done correctly, display advertisements–which can be visual banners, rectangular block ads along the sides of web pages, or even video commercials–can help you reach prospects who have recently searched for lawyer-related terms and phrases or who are:

Take your business to the next level with a marketing agency that actually delivers.

Clicks Geek is a U.S. Based marketing agency focused on positive-ROI customer acquisition. If you want to grow your brand through digital marketing, let’s talk!

Based in Pennsylvania, USA

As a Google Premier Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
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