There’s a wide variety of niches that can benefit from SEO.
Basically, any business in which people are searching for in Google can/should leverage the free traffic search engines provide.
However, certain industries definitely lend themselves more to search marketing than others do.
This article is going to assume you’re selling SEO services to local businesses rather than investing in a rank and rent model.
With that being said, let’s get right into it and cover what the best businesses to target for SEO services are….
What to Look For
The best SEO clients generally have a few characteristics in common.
Below, I’ve listed some qualities to keep in mind when choosing a niche and finding local SEO clients online.
Their service/product has a high price point
This makes it easier to justify higher management fees and reduces the need for high volume. It doesn’t matter if their site only gets 30 visitors a month if one sales makes the company 20K+ in revenue.
In general, your sales will be much easier and you’ll make far more revenue only setting your sights on industries that have high price points.
Quick sales turnaround
The more shopping their customers do when making purchases the lower your conversion rates will be and the less effective SEO is for the client.
Emergency and commodity style businesses (home services) generally have fast sales processes.
The less complex the sales process is of the industry you’re targeting the better.
Competition is already investing in SEO
It’s generally good to see that other companies are investing in SEO to verify there is a need in the market.
Although potentially lucrative, it’s much harder to enter an industry not currently leverage SEO as you’ll have to sell the business owners on the value of internet marketing and hand hold them throughout the process.
Further, look to target businesses already investing in their own online marketing efforts as these owners are usually easier to convince.
How People Use Google Search
I want to quickly go over some nuances in industries.
There are some niches where the customers come to your client, there are some where the client goes to their customers.
Further, there are some industries where people use phones more than their computers to search and vice versa.
Lastly, there are some industries where most people will clicks ads rather than go down to the organic results.
All of this really depends on the nature of your niche and the demographics/psychographics of the person searching.
Keep this in mind when selecting a niche as this will likely inform you on whether you should target map rankings, organic rankings, or go the PPC route instead.
List of SEO Niches to Target
Here are 42 highly profitable local SEO niches, broken down by category, that you can target for your marketing services.
Home Services
Pros:
- High price point
- Quick turnaround
- Simple sales process
- Easy to contact decision makers
Cons:
- High competition
- You’re competing with HomeAdvisor, Thumbtack, and even Google themselves
- Finding consistent labor is usually a bigger need for them than new customers
- They don’t always have a dedicated assistant answering their calls & email inquiries
- Roofing
- Plumbing
- Electricians
- Solar Installation
- Landscaping
- Paving Companies
- Water & Fire Restoration
- Demolition
- Foundation Repair
- Excavation
- House Cleaning
- Moving Companies
- Power Washing
- Mold Removal
- Pest Control
- Tree Removal
- Deck Building
Legal Services
Pros:
- High price point
- Quick turnaround
- Easy to contact decision marker
- Generally good with sales
Cons:
- High competition
- Having to talk with lawyers (haha jk)
- Immigration Lawyer
- Lemon Lawyers
- Divorce Lawyers
- DUI Lawyer
- Personal Injury Lawyer
- Bankruptcy Lawyer
- Real Estate Lawyer
- Employment Lawyer
- Estate Planning Lawyer
- Family Lawyer
Healthcare
Pros:
- High customer lifetime value
- Fairly low competition
- Fairly easy sales process
- Front desk to respond to leads
Cons:
- Hard to get in contact with decision makers
- HIPAA compliance
- ENT Doctors
- Cardiologists
- Podiatrists
- Orthopedics
- Dentists
- Plastic Surgeons
Commercial Services
Pros:
- Very high price point
- Quick turnaround
- Low competition
- Smooth sales processes
Cons:
- Hard to get in contact with decision makers
- Lower search volumes
- Roofing
- Asphalt Paving
- HVAC
- Plumbing
- Accounting
- Staffing Services
- Assisted Living Facilities
- Nursing Homes
- Janitorial Services
See Our Most Popular Links:
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Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
